The Incredible Production Collective Launches

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The Incredible Production Collective Launches

Combining their industry expertise to adapt to today’s evolving production needs, two long-standing Australian production companies, The Incredible Picture Machine and Dog Collective, have merged to become The Incredible Production Collective (The IPC).


Focused on producing compelling creative content across multiple formats, The IPC is home to a curated network of independent freelance directors, photographers, content creators and cinematographers. The IPC also doubles as a production company, giving clients the freedom to work with artists directly or to arrange inhouse producers to manage and oversee projects from inception to completion.

Under the management of co-founders, executive producers Helen Doick (right), ex-The IPM and Sam Allison (left), ex-Dog Collective, The IPC has the backing of over 40 years combined agency and production experience, across the worlds of advertising, television, branding and innovation. The IPC offers up-to-date and flexible production solutions tailored to both agency and client needs.

Says Doick: “Spending the best part of 18 months researching what the industry needs, we have talked to clients, advertising agencies and various freelance artists to discover there is a desire to have a single platform for clients to conveniently source top-end freelancers and a trusted place to uncover independent artist who are not tied to the traditional production company model.”

Adds Allison: “We embrace a new model of production and find better ways to do more with less. We thrive on delivering the best production solutions and pulling incredible teams together, no matter how big or small. Access to our unique network means our clients can manage all mediums under the one roof, maximising creative results whilst adhering to budget. But our best work often starts with a client looking for confidential, trustworthy advice… so get in touch.”

For artists, The IPC offers the support of a production company without the restrictions – artists are free to scale up or down, as required, and can choose if they utilise the network’s production services or not. On joining the collective, The IPC offers independent talent regular exposure and access to agencies and clients.

Need help producing a TVC or stills shoot? Need original content creation or trustworthy advice on the best approach, or recommendations on a director or photographer? Don’t hesitate to give them a call.

To contact The Incredible Production Collective for production services call +61 (02) 9052 4915 or email or

To join the collective visit: