THE ICONIC utilises 16mm film for new beauty launch campaign via electriclimefilms
Featuring THE ICONIC’s new beauty destination, Australia and New Zealand’s leading online fashion, sports and lifestyle retailer collaborated with electriclimefilms in producing ‘Beauty Launch’ — a campaign that demonstrated and embodied the timeless beauty of film spectacularly. Shot on 16mm film by director Lester Jones and DOP Andrew Gough with executive producer Michael Ahmadzadeh, producer André Rodrigues and THE ICONIC in-house creative team, electriclimefilms had the honour of working with Werner Winklemann, the last film processor in Australia, to develop the film.
With the implementation of a medium that is considered a ‘dying art’, the film brings about a unique sense of enthralment and aesthetic. We see each prominent character going through their routine of getting ready with a variety of THE ICONIC’s beauty products; showcasing some of the extensive line-up of brands THE ICONIC provides, ranging from skincare and makeup to body-care lines and fragrances.
The film ends in a charming and elegant New York style penthouse just down the road from electriclimefilms’s Sydney Studio in Surry Hills, painting pictures of the characters basking in the joys they receive with the new beauty category.
To learn more about electriclimefilms, click here.
10 Comments
Seems that script and direction are a dying art too in this spot.
Love it! Some amazing colours and enjoying the diverse cast!
Why waste film stock on pointless content garbage. It’s not a marketing point that you shot on film. It doesn’t even need to be mentioned. Only people in their 20’s think that’s unique. Your telling the wring people.
Very odd.
You’ve got The Iconic doing 16mm film, while also appearing on Shopper Dockets and 2GB radio.
Identity crisis…
EL create ‘cinema’ and ‘art’ but what they should be doing is creating ads.
‘like”like”like’ Iconic ‘like’ hired a new creative in their 20’s ‘like’
film is ‘like’ so hot right now.
‘like’ dont even worry about ‘like’a concept or ‘like’ motivation just put that we ‘like ‘ shot it on film ..
‘like’
Well executed, love the aesthetics, colour grade and the music 🙂
Looking awesome! Love the colors and texture.
Looks great! Beautiful color and texture. Doesn’t look retro with a ton of scratches and light leaks. It just looks like a timeless movie.
Back in the day this would have gone down the toilet…struggling to light film with an engaging vision and direction!