The Hyundai Venue fits in anywhere + stands out everywhere in latest TVC via Innocean Australia
Hyundai has unveiled its new Venue SUV in latest ‘Fits In Anywhere, Stand Out Everywhere’ campaign via Innocean Australia.
The cheeky integrated campaign highlights the stylish attributes of Hyundai’s new entry-level vehicle, including its ability to look good whilst squeezing into tight and unexpected spaces.
Promoting a car that is small in stature yet makes a big design statement, the campaign aims to appeal to an audience who appreciates standout design.
Directed by Tim & Joe from Revolver/ Will O’Rourke, ‘Fits In Anywhere. Stands Out Everywhere’ is set to run across television broadcast, digital, social and point of sale.
Says Bill Thomas, director of marketing, Hyundai Australia: “Venue is our smallest vehicle yet all the styling cues make it look a lot bigger. We needed a campaign that positioned it correctly as a compact vehicle yet delivered on its big personality. Everyone’s delighted with the outcome.”
Says Steve Jackson, executive creative director, Innocean Australia: “Not much to say on this one. I liked the script. I like the ad better! Sometimes it’s that simple, right? We just defined the car’s superpowers and then let the directors do what they do best. I think they nailed it, hope you agree.”
Client: Hyundai
Creative Agency: Innocean Australia
Executive Creative Director: Steve Jackson
Creative Director: Dan O’Connell
Art Director: Katie Kidd
Copywriter: Charlotte Taylor
Head of Production: Craig Sloane
Agency Producer: Kilou Picard
Group Account Director: Philip Sherar
Account Director: Vincent Pled
Production Company: Revolver/ Will O’Rourke
Director: Tim & Joe
D.O.P: Geoffrey Simpson
Art Director: Arabella Lockhart
Executive Producer: Pip Smart
Producer: Alex Kember
Edit House: The Editors
Post Production: Heckler
VFX Supervisor: Tom Corbett
Executive Producer: Bonnie Law
VFX Producer: Emily Higgins
2D Supervisor: Ryan Trippensee
Lead Compositor: Bertrand Polivka
Compositor: Fiona Lu & Giselle Hunter
Colourist: Greg ‘Elvis’ Constantaras
Online: Brad Smith
CG Artist: Boris Formin, Tim Jarick, Max McMullin & Jack Scrase
Rotoscoping: Avery Park
I/O: Adrian Maurici
Sound: Otis Studios
Music: “Dame mas” by Otis
16 Comments
I just love these new flying cars from Hyundai.
Reminds me of a brief we had in Award School back in the day before I became a soulless husk living in a dank cave only emerging at night to eat moths, small lizards and amphibian eggs. Ah the memories.
You can park it. Revolutionary.
For pricks who can’t park.
That is one beautifully designed automobile. The Hyundai Venue. Rolls off the tongue.
Become the greatest parker ever. Yeah. That’s more like it. So don’t ask if your parking is crazy. Ask if it’s crazy enough.
This is better than most car ads I’ve seen recently, it even says something about the car and shows it off nicely, some interesting shots. Fair enough it’s not ‘tested for the unexpected’ but what the hell is these days?
Whoever created and signed off on this strategy deserves a giant kick up the rear – or to the curb. Is that the best insight you could give the creative team? Really?
Sadly, @ hey hey, no it’s not. It’s not terrible but it’s another boring, dull spot that makes you feel nothing. It’s the most obvious idea for a small car. It’s first thought rubbish that a decent agency would have binned immediately.
Client should have parked this script.
Love you the car too good family car
This is just not interesting – at all!
Strategy, boring.
Creative, boring.
Result, boring.
And I’m bored writing this.
Calling Scott Lambert…calling Scott Lambert…..
“Not much to say on this one. I liked the script. I like the ad better! Sometimes it’s that simple, right?
Yes, if the vision you had was a 15 year old strategy and creative idea Mini & Smart cars obviously NAILED. Sorry, did I say many moons ago.
Nicely done by all production companies involved as the spot looks good.
Continuity flaws abound in the last scene: vehicle pulls up as if to reverse in, but in next shot after the driver puts it in reverse it’s driving front end in while the younger breaded guy is seen crouching near to the dozens bucket and the older guy has legs crossed right over left, next shot it’s seen reversing in and suddenly the Goget bearded guy is sitting on the wall further down towards the cab of the dozer, and in the last shot the older guy is now sitting legs left over right. Hopeless.