The cow knows how in Devondale’s latest campaign via Leo Australia
Devondale has launched its new campaign, titled ‘The Cow Knows How’, created by Leo Australia with media strategy by Spark Foundry Australia.
The campaign, produced by Prodigious, with animation by Mighty Nice, highlights Devondale’s dairy range and features a talking cow who offers cooking tips while the on-screen hero preps a lasagne.
The concept brings the tagline to life across TV, online video, social and OOH.
Creative Agency: Leo Australia
Executive Creative Director: Hilary Badger
Art Director: Seamus Fagan
Copywriter: Shyaire Ganglani
Group Account Director: James Debono
Account Manager: Viola Ribul
Agency Producer: Soraya Darwish
Production Company: Prodigious
Director: Pete Moore
Producer: Danielle Singleton
Executive Producer: Tim Pietranski
Production Manager: Nina Bos
1st Ad: Greg Cobain
DOP: Max Walter
1st AC: Lachlan Wright
2nd AC/Data Wrangler: Hazal Alakus
VTR Split: David Goldsmith
Stills Assist./Digi Op.: Alex Williams
Gaffer: Shylo Tui
Best Boy: Boaz Smith
ELX Assist. Ii: Ziggy Simon Zagami
Key Grip: Ryan Thompson
Grip Assist: Flynn Kortus
Sound Recordist: Bart Bee
Location Manager: Caitlin Hunter
Art Director: Leah Popple
Art Dept Assist: Leigh Welsh
Standby Props: Nathan Wentworth
Food Stylist: Meryl Batlle
Food Stylist Assist: Jasmin Lefers
Wardrobe Stylist: Sophie Barker
Hair & Make Up: Samantha Coles
Hair & Make Up Assist: Kelly Zampogna
Unit Manager: Richie Young
Runner: Julian Pitrone
Post-Production
Post Producer: Amritha Rajavelu
Offline: Lucas Vasquez
Colourist: Alina Birmingham
Character Animation: Mighty Nice
VFX: Soren Dye
Animation: Aleks Manou
Online & Compositing: Anthony Scarcella
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