The Core Agency appoints Sarah Mould and Sophie Adams to creative department

Independent creative shop, The Core Agency, has made two new creative hires to meet the growing remit from its clients for broader creative services.

Sarah Mould (right) joins as a copywriter and will work across all agency clients, with a particular focus on QBE, IGA and Just Better Care, all of which have an increasing demand for integrated campaigns. The agency also publishes a regular magazine for Just Better Care, plus produces digital, social and video content for QBE and IGA.

Sophie Adams (left) joins the Core design team to bolster the agency’s digital and UI design capability. Recent new pureplay client wins has meant that the agency is creating an increasing number of websites as part of integrated brand launches and campaigns.

Says Christian Finucane, founder and creative partner, The Core Agency: “While COVID-19 continues to present challenges for the industry, we are very lucky to be able to invest in growing our agency team.

“It’s fantastic to welcome Sarah and Sophie to The Core Agency. They each bring fresh perspectives, superb craft skills and a burning desire to do something different. We’re excited to see how that will translate into great creative work for our clients.”

The agency’s client list includes IGA Supermarkets, QBE Insurance, PwC, Just Better Care, Key Pharmaceuticals, Evergreen Garden Care, Elders Insurance and Beem it.