Tennis stars Nadal, Kyrgios and Wozniacki star in latest Uber Eats ‘Tonight, I’ll Be Eating’ campaign at the Australian Open via Special Group, Sydney

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In case you weren’t watching the Australian Open, viewers saw tennis stars Rafael Nadal, Nick Kyrgios and Caroline Wozniacki as well as officials appear to interrupt the Channel 9 Australian Open broadcast. 

It was the latest instalment of the ‘Tonight, I’ll be eating’ Uber Eats campaign via Special Group, Sydney. 

The campaign was designed so that the player executions could be inserted into their live broadcast, for maximum disruption.

TV viewers tuning back into the tennis after a long commercial break were greeted with a live shot of the Rod Laver Arena. The AO logo flashed on screen and a camera zoomed on to one of the two players involved in that evening’s match. 

It might have been Caroline Wozniacki, Nick Kyrgios or Rafa Nadal. Each was shown sweating and looking pensive as they waited for the game to resume. Suddenly the player turns to face the camera and announces what they will be eating later that evening. A doorbell rings and an Uber Eats brown bag appears from off-camera. After a brief positive inspection of the food within, the player walks off shot and back on to the (actual) live tennis coverage.

Creative Agency – Special Group, Sydney

Executive Creative Directors – Tom Martin & Julian Schreiber

Creatives: Nick Cole and Pat Allenby

CEO – Lindsey Evans

Managing Partner: Cade Heyde

Business Lead: Tori Magill

Account Managers: Will Sealey & Stephanie Wilkinson

Executive Producer: Meredyth Judd

Strategy Director: Celia Garforth

Casting Director:  Emily Stewart

Producer: Laura Midalia

Digital: Sharon Gray & Jesse McLallen

Social: Lachlan Stewart & Jeff Seeff

Production – Film

Production Company: Revolver/ Will O’Rourke

Director: The Glue Society

Producer: Ian Iveson

Executive Producer: Jasmin Helliar/ Pip Smart

Managing Director/ Executive Producer: Michael Ritchie

Edit & Post Production: The Glue Society Studios

 

Photographer – Chris Tovo

Client – Uber

Director of Marketing: Steve Brennen

Head of Brand & Campaigns: Georgie Jeffreys

Eats Senior Marketing Manager: Rebecca Kemp

Eats Marketing Manager: Harriet Johnston

Eats Marketing Associate: Maria Oliveira

Consumer Comms Lead: Megan Smith