Tennis Australia appoints Clemenger BBDO, Melbourne as new creative agency of record

Clemenger BBDO Melbourne has announced its appointment as Tennis Australia’s creative agency of record.

As part of its creative duties for Australia’s governing tennis body, Clemenger BBDO will be responsible for brand strategy, growing audience participation, launching the ATP Cup and taking on creative leadership of the AO.

Says Josie Brown, chief insights and marketing officer, Tennis Australia: “This process and appointment comes at a pivotal time for tennis in Australia. I’m looking forward to working with the team at Clemenger BBDO to apply brilliant creativity to how we present our brand, grow our game, and connect fans to tennis experiences.”

Says Simon Lamplough, managing director, Clemenger BBDO Melbourne: “We’re delighted to be partnering with the team at Tennis Australia and bringing fresh thinking to such an iconic brand and sport. The ongoing success of the AO is remarkable and we have some incredibly strong foundations to build from.”