Following a competitive pitch, technology retailer Jaycar Group has appointed Edge as its content and customer experience agency.
As part of its winning pitch, Edge developed a vision to deliver content experience that puts Jaycar, and sister brand RoadTech Marine, at the heart of the tech and electronics community.
Says Jarrod Carrol, Jaycar’s Marketing Director: “We’ve made a significant investment in data and CRM we now need the strategy and the delivery of that content. It’s a big opportunity and Edge will help us unlock that. We were impressed with Edge’s strategic experience developing personalised content and connecting into like-minded communities. We know that’s the future for our brands.”
Says Fergus Stoddart, Director at Edge: “There’s an enormous opportunity for a brand like Jaycar to lead the tech and electronics space. It’s a tough market for many retailers but Jaycar have a very special brand and unique offering for consumers. It’s our job to transform how that story is delivered using their data and tech. We know what retailers need. This win, alongside Freedom and Retail Food Group recently, gives us the momentum to be able to deliver it.”
Jaycar Group joins a series of new business successes this year for Edge, including Sherwin Williams (Wattyl) and the Royal Edinburgh Military Tattoo.