After seven years at TBWA\Melbourne Paul Arena has joined BWM Dentsu, Melbourne as executive strategy director.
For the last five years Arena was the lead comms planner on ANZ, at a time where the brand amassed a host of awards for creativity and effectiveness, including 20 Cannes Lions.
Over the years he influenced work on Nissan, Medibank, Origin, South Australian Tourism Commission (SATC), RACV, McCain, Schweppes and more.
In his spare time Arena helped launch the popular web series The Katering Show and How to Talk Australians.
Says Belinda Murray, managing director, BWM Dentsu, Melbourne: “Paul joins BWM Dentsu Melbourne at an exciting time of growth. We are pushing new boundaries with the aim to lead and redefine the industry as we know it. Paul as a new leader brings to the team and all our client partners a wealth of contemporary experience as well as a fresh perspective on our philosophy of creativity transforms brands, brands transform business.
Says Arena: “I’m thrilled to join BWM Dentsu and to contribute to their ongoing success. Leading the Melbourne planning team is an exciting next step, made possible in large part by the experiences, opportunities and talented colleagues at TBWA.”