Taubmans continues its mission to give back to the community through the In It Together campaign with the release of a new campaign via Banter, across TV, social and digital channels.
The campaign celebrates Taubmans’ newly formed partnership with the Brisbane Lions, and centres on the Calamvale Leopards Football Club. With the story being told by club president, Darren Tsimpikas.
Taubmans has kicked off its program to give back to local clubs by helping out with what they know best, paint. However instead of just giving paint, it decided to bring together a team of its own people to work with the community to reinvigorate the club – so they are all in it together.
The hero film showcases the great work Taubmans do in the community with a paint refresh of the local club, with a little help from a few Brisbane Lions players and the local Leopards community.
Says Mitchell Loadsman, co-founder at Banter: “It’s been an absolute pleasure to work on such a major campaign for a brand like Taubmans, who have been ‘in it together’ for decades. It was truly amazing to see the smiles on the faces of players and club members, who deeply love their club. This is just the start of an ongoing community program that will help Taubmans live out their brand purpose.”
Says Sarah Yap, marketing manager at Taubmans: “Supporting our local communities is woven into the DNA of Taubmans and our people. Families and communities have come together at local clubs like the Calamvale Leopards for generations and we want to help protect and beautify these places where friendships form, dreams are made and memories are created for the future.”
Marketing Manager: Sarah Yap
Creative Agency: Banter
Co-Founder: Mitchell Loadsman
Co-Founder: Paul Den
Client Manager: Uvani Appanna
Content Creative: Aidan Lynch
Production: Teknique Films
Director: Brendan Lasker