Tahiti Tourisme​ appoints Sydney-based agency Circul8 as new global lead creative agency

| | 1 Comment
Tahiti Tourisme​ appoints Sydney-based agency Circul8 as new global lead creative agency

Following a competitive global ​tender, ​Tahiti Tourisme has appointed Sydney-based agency, ​Circul8​, as the new lead creative agency for global marketing and communications.

 

This appointment marks a move by ​Tahiti Tourisme from incumbent agency, California based ​Mering ​(formally ​MeringCarson)​, who held the account for five years.

Circul8 will be responsible for developing all global brand campaigns for ​The Islands of Tahiti, and rolling out activity across all key international markets, together with ​Tahiti Tourisme​.

Says Vaihere Lissant, chief marketing officer, ​Tahiti Tourisme: “Circul8 was chosen over a host of highly-regarded international agencies for their strong strategic brand direction, and their impressive track record in tourism marketing. Circul8 demonstrated a great understanding of our challenges and produced creative ​that really resonated with us.”

This latest account win cements Circul8’s competitiveness within the travel and tourism industry, with Circul8 founder and managing director, Alana Stocks, having a long and successful track record leading campaigns for destinations including Japan, Fiji, Vanuatu, Macao, and Hawaii.

Says Stocks: “We’re thrilled to have been selected to lead the global creative for such a unique destination, and we’ve just returned from a multi-island immersion trip that involved meeting stakeholders – and that confirmed what a beautiful destination ​The Islands of Tahiti is, with so much to offer. While maintaining a sense of seclusion, travellers are rewarded with a rich cultural experience in an untouched paradise.

“It’s an absolute pleasure to be working with the ​Tahiti Tourisme team and we’re looking forward to leading the brand and destination into the new decade in a modern, authentic way.”

French Polynesia is comprised of 118 islands, and 48 of them house a runway. One of the primary objectives in the coming year will be to promote the unique offerings of the lesser known islands to a more diverse audience.

Says Nicole Bouteau, Minister of Tourism: “​Tahiti Tourisme and MeringCarson have done a great job in repositioning our global campaign, aligning it to our Tourism Development Strategy: focusing on our authentic culture, preserved environment, diversity and people. Circul8’s proposal correlates with our work on our next tourism development strategy “Fāri’ira’a Manihini 2025”. It is an evolution of the “​The Islands of Tahiti,​ Embraced by Mana” campaign. Moreover, we can learn from the successful experiences of the agency with DMO’s from the region.”

Circul8 will work closely with ​Tahiti Tourisme throughout 2020 and launch their new global campaign in 2021.

(Pictured: Audrey Aublin (​Delivery Director, Circul8)​ , Matt Koo (​Creative, Circul8​), Alana Stocks ​(Managing Director, Circul8)​, Hironui Johnston ​(Chief Program Officer, Ministry of Tourism),​ Vaihere Lissant (​ Chief Marketing Officer, Tahiti Tourisme)