Sydney Opera House launches brand new ‘Where Inspiration Lives’ campaign via Connecting Plots

The Sydney Opera House has launched its new campaign ‘Where Inspiration Lives’ via Connecting Plots, which evokes a sense of childlike wonder to communicate the possibilities and excitement children and families can experience at the world-famous performing arts centre.

 

To coincide with the launch of the campaign, the Opera House has signed a new two-year partnership with national screen advertising supplier Val Morgan, which will result in a ‘Where Inspiration Lives’ 60-second video being screened in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales.

Launching in cinemas this Thursday, ‘Where Inspiration Lives’ follows a young girl’s imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother. Under the magical glow of a flashlight, they’re both transported to the Opera House where together they explore beneath the sails of Australia’s most famous building. Along the way, the pair comes face-to-face with much-loved children’s characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids’ programs past, present, and future.

The video, produced by Infinity Squared, was developed to promote the Opera House’s Children, Families & Creative Learning program, which aims to inspire young people of all ages and backgrounds in the arts.

Says Fiona Winning, director of programming, Sydney Opera House: “This campaign beautifully captures the wonder and magic of a child’s imagination. It’s that very same sense of wonder, awe and magic that we seek to create when people visit the Opera House. We are passionate about programming that inspires and delights audiences of all ages and we love this campaign’s invitation to dream, which the Opera House’s Children, Families & Creative Learning program offers.

“It is wonderful to have the opportunity to share this story on-screen in cinemas across New South Wales, with the support of Val Morgan. The Opera House is a place for everyone and partnerships like this play a vital role in broadening our reach and connecting us to diverse communities as well as highlighting the incredible experiences available beneath these famous sails.”

This new partnership will enable content to be shared through Val Morgan and VMO’s network of nearly 12,000 screens across the country, reaching 12 million Australians through its cinema and outdoor advertising networks.

Says Guy Burbidge, managing director, Val Morgan: “We are excited to be partnering with one of the most iconic venues in Australia, the Sydney Opera House, a brand synonymous with culture, passion and memorable experiences. At Val Morgan, we connect brands to the most passionate people and there is a great synergy between our audiences and those of the Opera House. We are thrilled to be starting this partnership journey and providing one of the most engaging platforms to launch this new brand story. We can’t wait to make the truly beautiful messages of the Opera House memorable to all of Australia.

“Through our cinema and outdoor advertising networks we influence audiences in the moments that matter, engaging consumers throughout their day when they are looking to escape, achieve and explore. The ‘Where Inspiration Lives’ is the first of many campaigns where the Opera House will be able to reach over 12 million Australians in moments that matter.”

Sydney Opera House
Head of Children, Families and Creative Learning: Bridgette Van Leuven
Senior Producer: Lisa Barbagallo
Programming Coordinator: Anna Healey
Head of Creative: Dan Ingham
Copywriter: Jen Dobbie
Marketing Manager: Kirsty Randles
Marketing Coordinator: Athena Vlotis
Video Production Coordinator: Leonie Jones

Creative: Connecting Plots
Writer: Toby Morris
Senior Account Manager: Chloe Taylor
Managing Director: Tom Phillips

Production: Infinity Squared
Director: Toby Morris
DOP: Alex Serafini
Production Designer: Michael Price
Producer: Charles Billeh
Production Director: Melanie Reardon
Composer: Caitlin Yeo
Colour & Online: Matt Fezz
E/P: Dave Jansen
1st AD: Sturart Beedie
Unit Manager: Matt Withaar
1st AC: Bonnie Chai
Gaffer: Simon Walsh
Best Boy: Gourav Gandhi
Key Grip: James Corrigan
Grip: Sam Lesly
Sound Recordist 1: Nathan Turnbull
Sound Recordist 2: Martin Demian
Art Assistant: Emma White
Photographer: Seiya Taguchi
On Set Nurse: Suzanne Richards
Production Assistant: Jasmine Nicholson
Casting Director: Steve Ray CGA

Image credit: Seiya Taguchi