Sydney Children’s Hospitals Foundation appoints Archibald Williams for tax time fundraiser

Sydney Children’s Hospitals Foundation (SCHF) has partnered with Archibald Williams with the agency set to handle strategy and creative services across SCHF’s tax time fundraising appeal.

SCHF is a not-for-profit organisation that raises funds for the prevention and management of childhood illnesses. Its focus is on kids and families receiving treatment or care services provided by NSW’s network of children’s hospitals and paediatric health services.

SCHF has revamped its annual fundraising calendar and strategy, including the launch of their new brand identity late last year. In 2021, a new fundraising campaign targeted around tax time was introduced, Sydney Sick Kids Appeal (SSKA).

As a first task, Archibald Williams will be launching the new campaign for this appeal across NSW in late May.

Says Kate Ferguson, general manager, engagement at SCHF: “We’re excited to partner with Archibald Williams as we continue to go all in for kids’ health. Creating meaningful and compelling campaigns that tell authentic and impactful stories is what we’re all about. What makes SCHF different, is that one donation truly can help all sick kids – from the hospital wards, research labs and outreach centres, to emergency transport and paediatric palliative care – funds raised go directly to the front line. We look forward to bringing the Sydney Sick Kids Appeal to the community with a powerful new look and feel.”

Says Kiranpreet Kaur, head of client and strategic services at Archibald Williams: “In the short time we’ve have been able to work with SCHF so far, we have met so many passionate and incredibly intelligent people all truly making a difference through their work. The opportunity to roll up our sleeves alongside them and help further their fundraising efforts to help all sick kids is a real privilege.”