Suzuki S-CROSS answers adventure’s call in latest ‘For Fun’s Sake’ work via Deloitte Digital
Suzuki Australia – Automotive has launched the next instalment of its ‘For Fun’s Sake’ brand campaign with the launch of the all-new Suzuki S-CROSS. The campaign, via Deloitte Digital, tracks a couple who’s every-day journey to work is interrupted by a call from their old friend, Adventure.
The latest iteration of the For Fun’s Sake brand platform will roll out through a fully integrated campaign across broadcast TV, social media channels, digital display, point of sale, and Suzuki.com.au.
Says Matt Lawson, Chief Creative Officer of Deloitte Digital APAC: “It’s an advertising trope as old as the hills, ‘when adventure calls…’, but with the new S-CROSS and its ALLGRIP technology we felt it was time for Suzuki to swerve straight into it and have some fun.”
Says Robert Rosengarten, Marketing Manager – Automotive, Suzuki Australia: “As our new flagship vehicle, the all-new S-CROSS called for a campaign that was a little more premium yet retained our Suzuki ‘For Fun’s Sake’ soul….‘When adventure calls’ is the answer. With its ALLGRIP technology S-CROSS offers versatility, style and function in a small SUV package both in an urban setting or off the beaten track. It’s the Suzuki that is up for any adventure.”
Creative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis & Anthony Moss
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production: Finch
Director: Alex Roberts
Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Cinematographer: Tim Tregoning
Casting: Mackintosh
Post Production: ARC
Offline: Jo Scott
Colourist: Edel Rafferty
Online: Jamie Scott
Sound: Sonar
Sound Engineer: Timothy Bridge
Producer: Louis Moore
Media: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut
16 Comments
How come that person calls them for 15 seconds but it only says 5 seconds on the screen?
Tackling the big issues in the comment section today, aren’t we.
“When adventure calls.” Yeah it’s like adventure – like literally – calling on the phone. Geddit?! Good.
I bought a Suzuki.
NOW IT’S ALL I CAN SEEEEEEEEEEEEE
Confusing. Lord knows what the punters will make of it.
The depth of idea we have come to expect from Deloitte.
Could have been quite good if it was just a 15.
And yes, that 00:05 is a pretty big oversight.
Adventure calling is a fun idea. Could probably stretch it a bit further than this execution.
Things that I think could’ve made it better;
– The first 15 seconds being adventure calling – the rest of the spot is the couple trying to find where adventure is calling from. (and thus going on a fun adventure in the process)
– The guys performance at the end is too self-aware. Who is he yelling “we made it” to? Feels inauthentic.
– Is the pinnacle of adventure really a cabin in the snow? Could’ve been a more interesting final destination.
– A track that’s more relevant and exciting than a 10 year old Macklemore song.
Thanks Clive.
Said no one ever.
Old CD Clive.
I remain untouchable
This is actually a good idea and I was laughing at the first 15 seconds of it. Then it just went on and on like an over told joke.
His name is Clive.
Long live Clive.
And the next spot in the campaign will presumably be ‘When Nature Calls’.