Super spread the word: Melbourne student sells the unsellable to catch Gruen’s attention

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Super spread the word: Melbourne student sells the unsellable to catch Gruen’s attention

Ambitious student from Melbourne’s RMIT University Gid Goldberg is trying to take the idea of “selling the unsellable” from his TV screen to a live campaign, ahead of the premiere for season 13 of ABC’s Gruen.

 

What is his campaign in a nutshell? To convince Gruen to let a student take part in The Pitch. Why? The only thing harder than selling meat to a vegan is selling a student’s idea to a TV network.

Like the show, he is hoping to grab the attention of adland to create an industry-wide panel to judge and provide feedback on a series of his pitches based on previous Gruen episodes.

Because if a panel of industry experts agree he can sell the unsellable, maybe Gruen will too.

View Gid 4 Gruen, join the panel and give your feedback on whether he has sold the unsellable.