From cane toad takeovers to goannas holding the loungeroom hostage, with over 100 years of helping Queenslanders get back on track, Suncorp Insurance has seen it all. Leo Burnett Sydney has created a new campaign, “No One Knows Queensland Like A Queenslander”, that demonstrates Suncorp’s unique understanding of Queensland life and cover for life’s quintessentially Queensland moments.
Most Queenslanders know that being up north brings with it some distinctive challenges, and this integrated campaign aims to increase consideration of the Suncorp Insurance brand in Queensland by demonstrating that they truly understand Queensland life.
Says Mim Haysom, EGM brand and marketing, Suncorp: “As a brand and business born and bred in Queensland, Suncorp really knows and understands the unique and rather unusual insurance situations our customers encounter in our home state. Whether it’s big events like storms or those everyday quintessential Queensland claims, we’re definitely in the position to reassure our customers that we’ve got Queensland covered.”
Says Grant McAloon, executive creative director, Leo Burnett Sydney: “Queensland is an awesome place to live. Beautiful beaches, a laid back lifestyle and the mighty Maroons. But Queenslanders also know that life up North brings with it some unique challenges. As Queenslanders themselves, Suncorp gets it. They’ve seen it all — with some truly bizarre claims from their long heritage in the Queensland market. We were able to bring to life some fun scenes that Queenslanders will really relate to, and show how Suncorp helps Queenslanders bounce back.”
“No One Knows Queensland Like A Queenslander” will appear on broadcast television, geo targeted OOH, programmatic display, social and radio.
Chief Marketing Officer / EGM brand & marketing: Mim Haysom
Executive Manager, Marketing Suncorp Bank & Insurance: Potta Findikidis
Manager Marketing, Suncorp Insurance: Travis Hughes
Go to Market Lead: Jade Thomas
Creative Agency: Leo Burnett Sydney
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Senior Art Director: Dave Varney
Chief Client Partner: Madeleine Marsh
Senior Business Director: Anna Viney & Bethany Ryan
Project Director: Erin Stace
Project Manager: Angela Pavlak
Senior Integrated Producer: Michelle Browne
Production Company: Rabbit
Director: Al Morrow
Executive Producers: Lucas Jenner & Alex Hay
Producer: Sarah Nichols