Suncorp launches new ‘That’s the Suncorp Spirit’ brand platform via Leo Burnett


Suncorp has launched its new brand platform, ‘That’s The Suncorp Spirit’, created by Leo Burnett. The brand refresh reflects a reinvigoration of the Suncorp retail brand, across Suncorp Bank and Suncorp Insurance.


At the heart of the idea are real stories of how Suncorp shows up for its customers, communities and each other, not just in the big moments, but every day.

The campaign films, directed by The Glue Society, capture the story of Aliesha, a Suncorp relationship manager, helping a farming family in drought as well as Suncorp’s on the ground response to supporting customers following the Townsville floods in February 2019.

Says Mim Haysom, EGM, brand and marketing, Suncorp: “Suncorp prides itself on being there for customers when it really matters, both in the big moments and the everyday. Suncorp Spirit brings to life some of our great customer and team stories, showing how deeply our people care about making a positive impact on our customers and communities. We’re really proud to share our stories with the rest of Australia.”

Says Jason Williams, chief creative officer, Leo Burnett Australia: “There are so many stories we’ve heard from Suncorp employees that have moved and inspired us. This is the spirit that Suncorp is famous for; it’s what makes the brand so respected. And at a time when people are looking for financial service brands they can count on, we saw this as a powerful platform that will really resonate.”

The fully integrated campaign is set to run in QLD and NSW.

Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Executive Manager Marketing Suncorp: Potta Findikidis
Manager Marketing Suncorp: Ben Ashtiani
Go to Market Lead: Cathy McLennan
Go to Market Specialist: Morgan Berry

Creative Agency: Leo Burnett
Chief Creative Officer: Jason Williams
Creative Director: Ian Broekhuizen
Creative Director: Malcom Caldwell
Head of Design: Jason Cooper
Chief Client Partner: Madeleine Marsh
Group Business Director: Grace Vizor
Senior Project Manager: Cicely Milsom
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Head of Production: Adrian Jung
Senior Integrated Producer: Justine Dooner
Multimedia Studio Manager: Dan Crozier
Designer/Finished Artist: Emily Boulton

Production Company: Revolver/ Will O’Rourke
Director: The Glue Society
Executive Producers: Michael Ritchie, Pip Smart & Jasmin Helliar

Producer: Alex Kember

DOP: Geoffrey Simpson

Edit House: The Glue Society
Post Production: Fin Design & Effects

Sound and Music: Jesse Watt, Squeak E. Clean Studios

Photography: Dick Sweeney, Louise & Co

Media Agency: OMD