Suncorp Insurance prepares Queenslanders to ‘Beat Storm Season’ in new TVC via Leo Burnett
To encourage Queenslanders to band together and prepare for the upcoming storm season, Suncorp Insurance has launched a new campaign supported by Leo Burnett Sydney, to promote how the insurer protects communities across the Sunshine State.
The ‘Beat Storm Season’, campaign draws on Suncorp’s 100-year history and aims to lead the conversation around how Queenslanders can prepare for, and protect, their properties during storms and other severe weather.
Directed by Greg Wood of Exit Films, the campaign features one of Queensland’s favourite sons, former professional rugby league footballer, Johnathan Thurston, as he pitches in to do his bit to prevent storm damage alongside his local community.
Says Travis Hughes, manager marketing, Suncorp Insurance: “Storm season is part of life in Queensland and as a Queensland-based company, we’ve been with our customers through bushfires, floods, hailstorms and cyclones.
Says Hughes: “Our latest campaign highlights the simple actions people can take to protect themselves, their families and their communities when these events hit.”
‘Beat Storm Season’ will appear on broadcast television, radio, out of home, press and social.
Client: Suncorp Insurance
Creative Agency: Leo Burnett
Production Company: Exit Films
Director: Greg Wood
Post Production: The Editors
Sound Production: Squeak E. Clean Studios
9 Comments
Not particularly special but a long way from that Cane Toad & Goanna crap.
When and why did Leo Burnett stop trying?
Strategic genious. Unless you live in QLD, you won’t realise how effective this simple idea is. Great possioning by Suncorp.
It’s just lazy strat guy!
So glad we have the brains trust commenting here today.
… had a close-up of Thurston training to beat the “storm”, but despite his and Suncorp’s best efforts, the Storm bribe the refs, and the house gets ruined anyway.
THE END.
^^As a long-time Raiders fan, I approve of this comment.
Suncorp actually did give a flying f*^! About qld they would move their account back up to where it started and support the industry of the state they claim to care so much about. Instead we just get more crap written by someone who has probably never even been there or whose cousin lives up there and told them JT is god… such a pity Suncorp your advertising used to be locally loved and relevant once upon a time.
Didn’t know Leo Burnett had a Queensland office.