Australian retailer Snooze has launched a new campaign via Bellwether Agency, that celebrates the different needs Australians have when searching for a bed.
The campaign will launch this week and will be run nationally through TV, radio, digital, social and in store. It’s the first work from Bellwether Agency. The campaign includes a 30 second television commercial and a series of 15 second commercials, shot by director Micca Delaney.
The campaign focuses on the brand’s proprietary system, the Snooze Profiler. The Profiler asks customers a few simple questions to help understand their sleeping needs when it comes to a mattress and pillow and uses technology to assist in evaluating which of those mattresses in the store may better suit them.
Says Doni Davies, GM marketing: “At Snooze we understand that when it comes to mattresses, one size doesn’t fit all. That’s why we take the time to really understand our customers’ needs before we help them find a mattress. By combining our experienced staff and The Snooze Profiler we can helps take the guesswork out of choosing a mattress.”
Says Andrew Crook, co-founder and creative director, Bellwether: “The campaign features an eclectic mix of customers, highlighting the bespoke experience that Snooze provides in-store.”
Agency: Bellwether Agency
Strategy Director: David Llewellyn Executive Creative Director: Andrew Crook
Art Director: Trevor Darby
Writer: Andrew North
Agency Producer: Jules Callan
Client: Snooze General Manager Marketing: Doni Davies
Media Agency: Starcom
Producer – Brendan Lee
Director – Micca Delaney
DOP – Borce Damcevski
Edit – The Institute of Post
Offline Editor – Michael Houlahan
Online Editor – David Hakkennes
Color Grade – Martin Greer
Music & Mix – Viva Sound
Sound – Paul McCosh