Channel T has been named as Snap Printing’s brand, creative and media agency, joining Daresay, who are responsible for the acquisition and educational digital content and Online Marketing Gurus who’ve been appointed as the new SEO agency.
Channel T has partnered with Snap Printing to develop a new brand positioning, brand guidelines, and brand campaign running across outdoor, radio, social and digital channels, packaging and instore. As well as the media planning and buying.
Snap has had a deep print history in Australia, for 120 years. The new brand idea, ‘For the love of print’ brings to life Snap’s expertise and excellence in print that comes from the care and passion of every Snap Franchisee. The new campaign features Snap Franchisee signatures to bring a local and personal touch to the stunning print work they do.
Launching this month, the campaign includes the development of a whole suite of distinctive brand assets including a new visual identity, the bold use of colour, brand device, tagline, a manifesto and even a new Snap brand sound.
Says Lisa Ramsay, managing director, Sydney, Channel T: “We’ve loved collaborating with Snap Printing on the relaunch. It’s been an opportunity to strip back to the heart of what Snap Printing is about, celebrating the very simple truth that everything Snap does is ‘for the love of print’.”
Says Sonia Shwabsky, CMO, Snap Printing: “Channel T has a clear strategic understanding of our business and the pride that our franchisees have in their work. The resulting creative work is beautifully simple.”