Snap Australia has partnered with Samsung Electronics Australia and CHEP Media to launch three shoppable Augmented Reality (AR) experiences on Snapchat featuring the Galaxy Z Flip3 5G,Galaxy Watch4and Galaxy Buds2 devices.
In an Australian first, the campaign combines Snap’s AR Try-On feature with new AR Ear and Wrist tracking technology that allows the user to view and try-on the new Galaxy smartphone, watch and earphone devices at home through the power of AR. Each Lens includes an immersive digital product experience and the ability to then purchase each device via an in-app “shop” button.
Says Hayley Walton, head of brand marketing, mobile, Samsung Electronics Australia: “We’ve already seen great traction and success working with Snapchat, particularly when targeting Australia’s hard-to-reach Gen Z and Millennial audiences.
“Our product innovations continue to lead the market and we know there’s a real ‘see to believe’ wow factor with our devices. Snapchat’s AR capabilities help us bring the physical try-on experience to the digital world using the power of AR. This is particularly exciting during a time when many people aren’t able to access a physical store to experience the devices in real life.”
Says Clare Nash, head of client partnerships, Snap Australia: “Snapchat reaches over 90% of 13-24 year olds here in Australia – but this campaign moves beyond sheer reach.
“AR shopping and try-on represents the future of retail here in Australia and globally. We’re delighted to be helping brands like Samsung create a fully immersive digital shopping experience, from product introduction and trial through to purchase, that can be accessed anywhere via the Snapchat camera. It’s exciting to see the future of shopping here in the present with Samsung and Snapchat.”
The campaign launches nationally on Snapchat from Tuesday 14th September.
Hayley Walton, Head of Brand Marketing
Trinette Sequeira, Marketing Manager
Alicia Malmur, Marketing Manager
Jessica Guan, Marketing Assistant
Stephen Anderson, Creative Strategy Lead
Chris Lewis, Creative Producer
Emily Murch, Client Partner, Tech and Telco Lead
Larissa Foy, Senior Account Manager
Agency: CHEP Media