Skill Tester shows effects of Parkinson’s
The slowness, rigidness and shaking limbs often associated with Parkinson’s disease can make simple, everyday tasks virtually impossible.
For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task.
DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves, filling arcade style skill-testers with everyday objects. The agency placed them around Melbourne, collecting their $1 coins to fund help Parkinson’s Victoria’s research as they tried to play.
Around $5,000 was raised in the first 12 hours.
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda and Glen Dickson
Writer: Glen Dickson
Art Director: Ruben Cirugeda
Account Service: Tess Doughty and Melissa Fullerton
8 Comments
You’d probably have more chance of winning anything from those bloody machines if you actually had Michael Parkies….?
Really nice idea.
Nice one Ruben
Nice one guys, like it a lot.
Nice idea. Well done.
well done guys! i love how it collects money at the same time as raising awareness…fingers crossed for the awards!
Nice.
Does the money it takes to play go to the charity?
On ya, Rubes.
Who cares about the idea. You’re just a fucken legend and I hope this cleans up at every award show and medical conference in the entire globalverse.