ShareCover launches ‘DisasterClass’ to educate Aussies on how to protect their short-stay holiday homes this summer via Thinkerbell
ShareCover, Australia’s flexible insurance provider for short-stay hosts has launched DisasterClass, a new campaign developed by Thinkerbell.
With ShareCover’s most common holiday rental insurance claim being damage to property and contents from guests having parties in the home, the insurance provider has released DisasterClass, with The Master of Disaster himself, Corey Worthington. The online platform features a series of tutorials for hosts on how to help protect their short-stay properties against unruly guests, holiday-mode accidents and stolen goods.
In 2008, Corey Worthington hosted the biggest house party ever in Melbourne, making it an infamous moment in pop culture. Being an instantly recognisable symbol of in-home mayhem, ShareCover partnered with Corey to share his extensive knowledge on the matter.
Says Brent Smart, chief marketing officer, IAG: “We’ve teamed up with national party icon, Corey Worthington, given his first-hand experience when it comes to throwing an epic house party. As Australia gears up for the post-lockdown summer holiday season, ShareCover wants to educate short-stay hosts so that they’re protected in the event their property is damaged or an accident occurs.”
The national campaign lands as domestic travel continues to rise in popularity, and a huge surge is anticipated in Aussie holiday-makers ready to travel and keen to use short-stays to exercise freedom once again.
Says Paul Swann, executive creative director, Thinkerbell: “When people are on holiday so are their brains, which can make accidents more likely to happen. Some guests may also check out with a little more than they checked in with. DisasterClass is about getting short-stay hosts to protect their holiday homes from 08 Corey.”
The video series will roll out across digital, paid search, social and press. The campaign will run throughout the summer.
To view the DisasterClass tutorials click here.
Client: ShareCover
Chief Marketing Officer: Brent Smart
Marketing Director: Caroline Hugall
Creative Strategy Manager: Anna Jackson
Brand Marketing Specialist – Innovation: Danielle West
Creative Strategy Specialist: Jess Page
Social Media & Content Lead: Keira McIntosh
Media Consultant: Bronny Sivell
Creative: Thinkerbell
Lead Tinker: Jasmine Subrata
Lead Thinker: Imagene Callinan
Chief Strategy Thinker: Adam Ferrier
Lead Tinker: Simon Dall
Brand Thinker: Vince Usher
National Head Production Tinker: Grant Anderson
Executive Creative Tinker: Paul Swann
Lead Earned Thinker: Lauren Myers
Thinker: Sally Irving
Chief Executive Officer: Margie Reid
General Manager (North): Katie Dally
Production: 13CO
Director: Lizzy Bailey
Executive Producer: Roy De Giorgio
Producer: Victoria Schaw
Post Production: White Chocolate
Music/Sound: Heckler Sound
Media: Initiative
Chief Strategy Officer: Chris Colter
Head of Communications Design: Ryan Haeusler
Communications Planning Director: Emma Greenhalgh
Partnerships Manager: Nathan Vega
Talent: Corey Worthington
28 Comments
the cadence of his read is… outstanding…
Tapping into Aussie culture… me likey!
Thinkerbell are on fire. These are world class pieces of content. Not sure if there is an award category for it.
Hahahaha
Thinkerbell becoming famous as home of the first thought.
Imagine being a 30+ year old creative receiving a brief for home insurance and not suggesting Corey Worthington.
that’s the beauty of that agency. Gotta be better than making the thirty third idea that a client half baked, tore apart, and chucked to their legal department to be neutered into submission, which seems to be every ad any aussie agency makes these days.
Getting Corey was brilliant. Haven’t thought about him in ages but it immediately resonated with me
They’re not the originals
Who are these 1 minute pieces of content for?
Also it’s a gamble when you get a guy known for one house party 13 years ago and hope he can deliver lines.
Good stuff. No, great stuff.
Honestly, it’s not all great. But at least they’re trying to do interesting stuff. Better than bore-fests that come out of DDB, M&C, and the rest.
THE MUSIC AND THE WAY HE SAYS SOYE LATTE. GREAT GUY – VERY TOPICALL.
This is solid. Love that he’s awkward as. Bravo.
It’s a simple thought with hood creative wrapping with Disaster class it will work well and it’s got humour and it’s brave
Why are they wrong?
Kudos to the teleprompter
Although I question if the target audience even know who this kid is (surely most holiday rental owners are over 60) I really like these. I bet he says ‘eshay’ on the regular.
I already liked it before I watched it. The people trashing their stays might not know who he is, but the people who own the stays will. And that’s all that matters. Love ‘Corey Trust-Worthington’. Gold. Nice.
If you’re going to use my name to comment, do us both a favour and make it funny. Comedy is hard, I get it. Send me an email next time and we can workshop something.
Brilliant strategically and creatively. Anyone over 40 will remember his name.
At least this is a TB idea that generates commentary. Other ideas for TB haven’t.
Keep on tryin’
A for effort
Assuming the intention is that people will see all 3, why do they all end with the same Soy Latte joke? weird
Can’t fault it.
The strategy. The execution. It’s to such a standard that you can’t say a bad word about it.
I think it might be this thing called a catchphrase…
every TB idea is designed for advertising guys aged 40-50 something. Nothing else makes it through. It’s 2000-2010 still.
Corey Worthington was famous cos of A Current Affair – watched by low income pearl clutchers who now would be 80. Doubt any of them have holiday home portfolios.
You know more about 40-50 something advertising people than Australians. The hubris, just amazing.
I knew of and loved Corey Worthington when I was a teenager. (A bunch of my mates went to that infamous party). I circulated this campaign with a bunch of other 20-somethings (not in advertising) who all loved it.
Kids now adults loved him, think it’s genius now.
Adults, now older who hated him, think it’s genius now.
Well done Thinkerbell. Another stroke of genius.
The guy is so wooden and uncharismatic with his line reading. The idea is good in theory but these executions are a letdown. You’ve taken a guy who became famous for being himself and made him look boring and sad.
….of genius.