Senior Creatives Chris Berents and Tom Johnson depart BMF for 303 MullenLowe, Sydney

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Senior Creatives Chris Berents and Tom Johnson depart BMF for 303 MullenLowe, Sydney

Creative duo Chris Berents and Tom Johnson have joined 303 MullenLowe from BMF, joining recently appointed ECD Scott Huebscher. Together the two were behind recent ALDI campaigns, including the chain’s award-winning Christmas campaigns ‘Dig in Doug’ and ‘Santa Crashes Christmas’.

Berents’ career has taken him from the Clemenger BBDO mailroom to award stages in France, America, London and Australia for work he has done at Droga5, BMF and Clemenger BBDO. Known as the bear, he has worked on award winning campaigns for Sega, Thredbo, V Energy Drink, Telstra, VB and three ALDI Christmas campaigns. But it’s not all art and copy for Berents, who also started a successful flower business, aptly named Little Flowers which is now entering its sixth year of trading and growing strong.

Johnson started his career at TBWA Auckland, before moving over the ditch in 2015 to join DDB Sydney. For the past three and a half years he has been working with Chris at BMF, developing the highly awarded ALDI ‘Good Different’ platform and the much awarded ALDI Christmas campaigns. He was also behind the work for the Australian Department of Social Services, including the ‘Stop it at the Start’ campaign.

Says 303 MullenLowe managing director Joanna Gray: “We are building an agency driven by data, strategic and tech smarts but at its heart it requires creative ingenuity to allow brands to engage meaningfully with people – Tom and Chris are an important new part of that capability. It’s great to have them on board.”

Says Berents: “These are exciting times for us. Tom and I are keen to get stuck into it with Scott, Jo and the team, not to mention the exciting list of clients. We are also super excited to be quoted for the first time ever in the marketing trades”.

Adds Huebscher: “Not only are Chris and Tom two of the most incredibly talented creatives you’ll ever meet – they are also two of the nicest human beings I have worked with”.