Senior Creatives Chris Berents and Tom Johnson depart BMF for 303 MullenLowe, Sydney
Creative duo Chris Berents and Tom Johnson have joined 303 MullenLowe from BMF, joining recently appointed ECD Scott Huebscher. Together the two were behind recent ALDI campaigns, including the chain’s award-winning Christmas campaigns ‘Dig in Doug’ and ‘Santa Crashes Christmas’.
Berents’ career has taken him from the Clemenger BBDO mailroom to award stages in France, America, London and Australia for work he has done at Droga5, BMF and Clemenger BBDO. Known as the bear, he has worked on award winning campaigns for Sega, Thredbo, V Energy Drink, Telstra, VB and three ALDI Christmas campaigns. But it’s not all art and copy for Berents, who also started a successful flower business, aptly named Little Flowers which is now entering its sixth year of trading and growing strong.
Johnson started his career at TBWA Auckland, before moving over the ditch in 2015 to join DDB Sydney. For the past three and a half years he has been working with Chris at BMF, developing the highly awarded ALDI ‘Good Different’ platform and the much awarded ALDI Christmas campaigns. He was also behind the work for the Australian Department of Social Services, including the ‘Stop it at the Start’ campaign.
Says 303 MullenLowe managing director Joanna Gray: “We are building an agency driven by data, strategic and tech smarts but at its heart it requires creative ingenuity to allow brands to engage meaningfully with people – Tom and Chris are an important new part of that capability. It’s great to have them on board.”
Says Berents: “These are exciting times for us. Tom and I are keen to get stuck into it with Scott, Jo and the team, not to mention the exciting list of clients. We are also super excited to be quoted for the first time ever in the marketing trades”.
Adds Huebscher: “Not only are Chris and Tom two of the most incredibly talented creatives you’ll ever meet – they are also two of the nicest human beings I have worked with”.
28 Comments
Awesome team, top blokes. Onya fellas!
Huge congrats Chris and Tom. From the outside it looked like you were on a killer run at BMF. No doubt you’ll smash it at 303 too.
Go easy on the midweek karaoke.
These boys are incredible. They will be missed at BMF
Oh my god why did they leave BMF.
Big hole left by Chris and Tom at BMF. Big talents. Big win for 303.
But I rate the Aldi work as some of the best stuff to come out of Aus in the last few years. It could so very easily have been shit. I hope whoever runs with it going forwards puts as much love into the ideas.
And very best of luck with the new gig, guys.
The Aldi work is great. Almost as great as seeing some anonymous positivity on this blog for a change.
See? It’s not so hard.
Good luck guys. Keep the good shit coming.
Congrats to both and to 303. That’s a great hire.
In a sea of negativity, it’s interesting to see moves like these. It’s a great sign of optimism. First Scott and now Chris and Tom. Hopefully, this is for something better. All the best lads. Go make some cool stuff.
Top work lads. Go Pigggggie.
Would you leave BMF for 303ML?
Well-done guys. Amazing hires
Because they wanted to
… a Berents and Tom shaped hole in my life.
Deliciously talented humans.
@whyonearth. Why?
Any plans for a Christmas tree style farewell photo from Berents?
I guess someone will have to fill the massive hole at BMF now ….
Kill it at the new gig boys …
Sick one bros. Will miss bumping into yas on Harris St.
Hope you’re getting paid in Harley Davidsons!
Guess the we-work space isn’t working out for everyone at BMF…
Nice one Chris!
Top class creatives and two of the nicest fellas to work with. All the best guys, you’ll smash it.
They made some good work, and another agency offered a deal BMF wouldn’t match.
Common story. Life goes on.
I love them.
Carn the boys
Great news for 303.
Come back soon fellas! we will miss you…