Santa goes sustainable in new Salvos Christmas campaign via Unlisted and The General Store
Unlisted animation directors, Vic & Leyla, in collaboration with The General Store, have created a thoughtful and beautifully-rendered Christmas film for Salvos Stores.
Utilising charming, hand-drawn cel animation, the spot asks the audience to rethink their approach to the festive season, with Santa himself turning to Salvos to buy pre-loved gifts.
Says Graham Pryor, executive producer, Unlisted: “2020 has obviously been an incredibly difficult year for everyone, and we’re so glad to join in sending this positive message.
“Focusing on reusing rather consuming feels especially pertinent, now more than ever, and I think that Vic and Leyla and the team have done a fantastic job in the visual articulation of that message.”
Client: Salvos Stores
Agency: The General Store (Strategy & Creative)
Chris Scott, Creative Director
Julia Elton-Bott, Art Director
Luke Mathers, Designer
Darren Bailey, Producer
Matt Newell, Partner + CEO
Madeleine Livesey, Partner
Tanya Green, Group Account Director
Renaud Frisé, Digital Director
Andrew Kohn, Project Director
Production Company: Unlisted
Graham Pryor, Executive Producer
Chelsea Nieper, Head of Production
Kade Robertson, Producer
Leyla Kaddoura & Vic Chhun, Directors
Francisco Magalhaes, Animator
Jules Bourges, Animator
Faouzi Hammadi, Animator
Sovan Var (clean up), Animator
Maurine Lecerf, Coloring backgrounds
Mathieu Betard, Compositing
Music & Sound Production
Spencer Radcliffe, Composer
Sounds Reservoir, Sound Design & Mix
4 Comments
Into it. Good to see a 2020 Xmas campaign with a bit of substance to it.
That’s a really beautiful spot.
It actually makes me want to get involved with the Salvos this Christmas.
Beautifully done. Great to see something charming and captivating while also shaking our conscience. As a charitable piece of work it feels aspirational instead of guilting us into submission.
Charming idea and execution – will hit the mark with families for sure