Saatchi & Saatchi Australia named Campaign Brief Australian Advertising Agency of the Decade

| | 10 Comments

NewmanMikeSmall.jpgPOYNTON.jpgThumbnail image for NOBBY-USE-THIS.jpgThumbnail image for STEVE-BACK.jpgSaatchi & Saatchi Australia has been named the Campaign Brief Australian Advertising Agency of the Decade, with second place going to Clemenger BBDO, Melbourne and third spot shared by BMF Sydney and DDB Sydney.

During the noughties, Saatchi’s was placed in the top 5 of Campaign Brief’s annual Hot + Cold Chart for every year except 2007 – and during the decade won the Campaign Brief Agency of the Year title three times: in 2003, 2004 and 2005 – during the period David ‘Nobby’ Nobay was ECD. Nobby’s predecessors Mike Newman (left 2001) and Malcolm Poynton (2001 to 2003) and successor Steve Back (2007 to present) contributed to the points accrued during the decade. The four are pictured above.

The noughties of course aren’t actually over yet. That will happen atthe end of 2010, but given Saatchi’s unassailable lead, it won’t affecttheir #1 status.

Campaign Brief worked out the top agencies ofthe noughties by allocating 5 points for Agency of the Year down to 1point for the #5 place for each year of the decade. The top 5 for 2009will be published in our January/February 2010 issue.

TOP AUSTRALIAN AGENCIES OF THE DECADE

1.    Saatchi & Saatchi Australia        (32 points)

2.    Clemenger BBDO, Melbourne   (19)

=3.  BMF Sydney                              (15)

=3.  DDB Sydney                               (15)

5.    The Glue Society, Sydney          (13)

6.    Host, Sydney                              (12)

7.    M&C Saatchi, Melbourne           (10)

8.    GPY&R, Melbourne                   (8)

9.    Leo Burnett, Sydney                  (7)

NICK-SOUTER.jpgTOP 5 IN 2000

1.  Leo Burnett, Sydney (Agency of the Year – ECD: Nick Souter)

2.  Clemenger BBDO, Melbourne

3.  M&C Saatchi, Melbourne

4.  Saatchi & Saatchi Australia

5.  Mojo, Sydney

Taylor-Paul-WEB.jpgTOP 5 IN 2001

1.  M&C Saatchi, Melbourne (Agency of the Year – CD: Paul Taylor)

2.  Saatchi & Saatchi Australia

3.  Clemenger BBDO, Melbourne

4.  Leo Burnett, Sydney

5.  Mojo, Sydney

HornerGarry.JPGTOP 5 IN 2002

1.  DDB Sydney (Agency of the Year – ECD: Garry Horner)

2.  Saatchi & Saatchi Australia

3.  BMF Sydney

4.  M&C Saatchi, Melbourne

5.  Clemenger BBDO, Melbourne

NOBBY-USE-THIS.jpgTOP 5 IN 2003

1.  Saatchi & Saatchi Australia (Agency of the Year – ECD: David Nobay)

2.  BMF Sydney

3.  DDB Sydney

4.  Clemenger BBDO, Melbourne

5.  Host, Sydney

Thumbnail image for NOBBY-USE-THIS.jpgTOP 5 IN 2004

1.  Saatchi & Saatchi Australia (Agency of the Year – ECD: David Nobay)

2.  BMF Sydney

3.  Host, Sydney

4.  DDB Sydney

5.  GPY&R, Melbourne

Thumbnail image for NOBBY-USE-THIS.jpgTOP 5 IN 2005

1.  Saatchi & Saatchi Australia (Agency of the Year – ECD: David Nobay)

2.  The Glue Society, Sydney

3.  Host, Sydney

4.  GPY&R, Melbourne

5.  BMF Sydney

James_McGrath_SMALL.jpgTOP 5 IN 2006

1.  GPY&R, Melbourne (Agency of the Year – ECD: James McGrath)

2.  Saatchi & Saatchi Australia

3.  Host, Sydney

4.  The Glue Society, Sydney

5.  BMF Sydney

EASTWOOD-MATT-NEW.jpgTOP 5 IN 2007

1.  DDB Sydney (Agency of the Year – ECD: Matt Eastwood)

2.  Clemenger BBDO, Melbourne

3.  The Glue Society, Sydney

4.  JWT Sydney

5.  Host, Sydney

Thumbnail image for James_McGrath_SMALL.jpgTOP 5 IN 2008

1.  Clemenger BBDO, Melbourne (Agency of the Year – ECD: James McGrath)

2.  The Glue Society, Sydney

3.  Saatchi & Saatchi Australia

4.  BMF Sydney

5.  Host, Sydney