Royal Caribbean Cruises appoints Thinkerbell as its strategy, creative and PR agency partner
Thinkerbell has announced it has been appointed the strategic, creative and PR agency for RCL Cruises after a competitive pitch process led by EnthDegree. The appointment takes effect immediately and includes marketing strategy and creative for Royal Caribbean International as well as public relations responsibilities for Royal Caribbean, Celebrity Cruises and Azamara.
Says Kathryn Valk, director of marketing and PR at RCL Cruises: “Australians love cruising and we want more travellers to make our incredible ships part of their annual holidays. Our brands share a common passion for thoughtful innovation, inspiring us to go beyond what’s possible for our guests. The Thinkerbell team has that same creative spirit, beautifully grounded in strong strategic marketing insight, and just as importantly, are the kind of passionate people we want to work with.”
Says Margie Reid, managing partner, Thinkerbell: “We are thrilled to be working with Royal Caribbean across strategy, creative and PR. We look forward to building on the momentum the brands already have in this market. It’s a great appointment for the Thinkerbell Sydney team, and we can’t wait to get cracking.”
Based in Miami, Florida, United States, RCL Cruises is the largest cruise line in the world and operates an international fleet that includes four of the largest ships in the world. Australia boasts the highest market penetration for cruising of any country.
10 Comments
Shuffleboard, 14 buffet meals, a short nap, then into the hot tub for a wash and a pee.
(PS – don’t poop on the poop deck. I did that once. Terrible idea.)
Genius! You should be a writer…
Careful what you wish for.
The design company won’t be very happy.
Can you imagine being in THAT office right now!
couldn’t think of a worse way to holiday
Yay Tinkerbell
Let’s hope the client doesn’t force them to use 5-year old footage from overseas markets, edited to cheesy library music. I’m sure Thinkerbell won’t stand for that – good luck!
yeah good luck indeed. i give it 12 months.
Have heard some nasty stories about this one. Good luck Thinkerbell. Sounds like you’ll need it.