Roshni Hegerman returns to McCann Sydney in the role of executive strategy director

McCann Sydney has welcomed Roshni Hegerman back to the agency as executive strategy director, seeing her return from her APAC role at McCann China, Shanghai, where she was regional strategic lead for Coca-Cola.

Prior to her move to McCann China, Hegerman headed up McCann Australia’s strategic offering as head of strategic planning. A global planning professional, Hegerman’s career has also spanned roles from regional planning director at BBH India to Saatchi & Saatchi China and Los Angeles, 72 & Sunny in Los Angeles and BBDO Chicago.

Says Hegerman: “This opportunity to come back to Australia and join Ben Lilley and Pat Baron at McCann again was just too good to pass up. The agency’s vision and commitment to unashamedly be the best creative and effective agency across every client and every piece of work has never been stronger. This is especially important now in our current climate. I’m looking forward to championing this and bringing both creativity and innovation to the heart of our strategic thinking, to help businesses and brands really understand the meaningful and tangible role they can play in people’s lives.”

Hegerman’s return follows a string a major hires for McCann, including most recently Ben Coulson as chief creative officer and Caroline McLaughlin as senior business lead.

Says Ben Lilley, creative chairman, McCann Australia: “I’m fortunate to have worked with Roshni for almost a decade now across McCann Sydney and Melbourne and in her regional role in Shanghai. I couldn’t be more pleased to be welcoming her back to Australia. Roshni is a super-star and joins an equally stellar line-up of McCann leaders in both Sydney and our national operation.”

Hegerman will lead the strategic offering for all of McCann’s key Sydney clients, including Coca-Cola, eBay, MasterCard, Microsoft, Menulog, Nestlé, Sanofi and the government. Lilley said Hegerman will also bring unique learnings from her work in China during the COVID-19 outbreak. McCann will apply this experience to help play a pivotal role in helping its global and local Sydney clients navigate a strategic way forward as Australia emerges from the pandemic.

Says Pat Baron, chief creative officer, McCann Australia: “Roshni’s a world class planner, a multilayered thinker who intuitively understands the power of emotion in communications. Always fun and a joy to work with, Roshni brings energy and passion to everything she does.”