Ronald McDonald House Charities launches Dance For Sick Kids campaign via Swingtime Creative

The highly successful Dance for Sick Kids virtual fundraising event for Ronald McDonald House Charities returns this year during National Families Week 15th to 21st May, 2021. The popular initiative is supported by a national TVC produced by Swingtime Creative, digital and outdoor campaign launching on 15th February.

The campaign aims to raise money to help seriously ill kids and their families by attracting as many people as possible into this unique virtual community – from office workers to dance schools and families.

The commercials feature a volunteer cast including high-profile dancers Jarryd Byrne and Marko Panzic as well as TikTok star Jackson Jansen. They are joined by some of the seriously ill children and their families who have experienced first-hand the incredible support of the Ronald McDonald House Charities.

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Says Ashley Southwell, fundraising manager at Ronald McDonald House, Greater Western Sydney: “During the height of the COVID pandemic in 2020, we launched the ‘Dance for Sick Kids’ virtual fundraiser which focussed on NSW only. We are so thrilled this year to take the campaign national and add this TVC component via our partnership with Swingtime Creative. We harnessed their vast experience of working with kids & families to develop a vibrant campaign which we believe will have a wide appeal and get everyone up and dancing.”

Says Nick Hansen, co-founder and creative director of Swingtime Creative: “My family had direct personal experience with RMHC a few years ago when one of our children became very ill, so we were delighted to be able to bring our concept for this colourful, energetic, k-pop inspired campaign to life. The dancers on screen were all volunteer and straight up fabulous. As the director, it was incredible to collaborate with choreographer Jarryd Byrne as well as Marko, Jackson and the rest of our amazing cast.”

To register to Dance for Sick Kids and raise much needed funds for RMHC, visit the website; https://www.danceforsickkids.com/

Client: Ronald McDonald House Charities Greater Western Sydney
Head of Marketing and Fundraising: Arani Duggan
Fundraising Manager: Ashley Southwell
Fundraising Coordinator: Rachel Jamieson

Production & Post Production Company: Swingtime Creative
Creative Team: Kate & Nick Hansen
Director: Nick Hansen
Creative Producer: Kate Hansen
DOP: Nick Price
Production Manager: Justine Moyle
1st AC: Zeke Collins
Production Design: Kate Hansen
Stills Photographer: Nerida McMurray
Still Assist: Shane O’Neill
Gaffer: Simon Walsh
Best Boy: Andrew Ward
HMU: Leah Taylor
Wardrobe & HMU Assist: Karissa Lee Dunn
Runner: James Berry
Runner /Intern: Anna Cocquerel
Nurse: Helen Ho
Storyboards & pre-vis: Nick Hansen
Editor: Nick Hansen
Post Production & Motion Design: Kate Hansen
Sound Mix: Rod Enright