Reprise, the digitally-led full-service global performance media marketing unit of IPG Mediabrands, has announced two new leadership appointments following a flurry of new business wins, as well as network and business solutions expansion in the first half of the year.
Marcelo Andrade has been appointed Reprise’s national head of strategy, and Jodie Palmer has been named client advisory director for Reprise’s Adelaide-based business. Both are newly created positions.
Andrade was previously head of strategy at Starcom Sydney servicing clients including Samsung, Visa, Metcash and Subaru. Prior to Starcom, Andrade was the digital strategy director at OMD on the McDonalds business. He served as regional digital director at McCann Worldgroup Latin America and lectured at Miami Ad School in Sydney.
Says Grace Liu, CEO, Reprise Australia: “We are delighted that Marcelo’s talents and experience fit our criteria for this vital role. More importantly, his values of curiosity, focus on outcomes and integrated thinking fit well with Reprise’s ambitions.”
Jodie Palmer will principally lead Reprise’s business relationship with the Government of South Australia. She previously held a senior client strategy role at Starcom Adelaide and is highly respected among senior media professionals.
Said Liu: “Bringing Jodie’s experience and expertise to our Adelaide-based business not only signals our commitment to growth in South Australia but also sets a new level of capability and leadership in this important growth market.”
Both executive appointments are effective immediately.
Reprise Australia has attracted three new clients in 2019 – the Artline specialist product range, Monash University and a place on the Government of South Australia agency roster.