RED AGENCY REBRANDED RED HAVAS AS PART OF GLOBAL PR GROWTH AMBITION

Red Agency Australia has rebranded to Red Havas as part its agenda to put data and creative content at its heart and demonstrate its innovative capabilities to clients. Red Agency Australia’s progressive model, which integrates PR, Social, Brand Experience and Content Production services at scale, will be exported globally, powered by Havas Group and its parent company Vivendi’s world-class entertainment capabilities, includingUniversal Music Group, Gameloft and Studio Canal.

The rebranding coincides with Havas Group investments in data, content and bespoke insight tools, which will include listening and predictive analytics platforms that will continue to redefine the future of the fast-growing PR category.

Effective immediately, Red Agency Australia’s Sydney, Melbourne and Brisbane offices will carry the new brand, along with Havas PR North America, Singapore and the Philippines. In addition, Red Havas has opened a new office in London and rebranded its Havas PR office in Manchester, with plans to expand to Japan and South America within the next two years.

Says Sarah Trombetta (pictured), CEO, Red Havas Australia: “Brands need to work harder than ever before to live up to expectations throughout the customer experience and be indispensable in people’s lives. The Red Havas rebrand reflects our ambition to keep innovating ahead of the market through our growing content and data-led offerings, with the aim of creating meaningful connections between people and brands”.

Anthony Freedman, Chairman, Havas Group ANZ, commented: “The roll out of Red Agency Australia’s blue print globally is a great testament to the brilliant progress it has made in this market and the wider impact Australia can have as a world class innovation hub.”

Red Havas is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises 40 agencies around the world with 1,300 employees.