Rebecca Tos appointed to managing director role at Merkle Australia and New Zealand

Merkle, Dentsu Aegis Network’s (DAN) leading data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).

Tos takes immediate responsibility of Merkle’s ANZ operation – leading and growing the business in market and bringing together the capabilities within Merkle’s local business units, Columbus and Amicus Digital.

Tos has been part of DAN since 2012. She progresses into her new executive leadership position from the previous role of CEO, Columbus ANZ where she was instrumental in creating a market-leading performance agency.

Says Henry Tajer, CEO, Dentsu Aegis Network ANZ: “Rebecca is a highly experienced and impressive leader, and exactly who we need to continue the local integration and growth of Merkle’s capabilities.”

Says Tos: “It’s a tremendously exciting time for Merkle in ANZ, as we integrate our capabilities to further strengthen our promise of delivering personalised customer experiences for our clients. I’m privileged to lead an exceptional team of experts in their craft across data, technology and performance.”

Says Zhengda ‘Z’ Shen, president, Merkle APAC: “Rebecca will drive growth and expansion of the Merkle business with a focus on connecting Merkle’s global offerings to our clients in the ANZ market. She will also play an important role integrating Merkle into DAN ANZ. Rebecca is a proven leader in our network and we are very excited about her new and expanded role.”