reinvents the rental game with shark-tank style campaign via By All Means

| | 1 Comment reinvents the rental game with shark-tank style campaign via By All Means is shaping the future of rent in Australia with its inaugural nationwide competition, The Real Ideas Prize, a shark-tank style campaign developed in collaboration with Melbourne based creative agency, By All Means.


The competition encouraged real estate industry professionals to tackle challenges faced by renters, landlords and property managers throughout the renting journey, to reimagine the rental experience.

Inaugural winner, Sophie Lyon, director at Jellis Craig Hawthorn, pitched an Uber-style app, ShowMeNow, whereby roaming agents can be booked on demand to show tenants through vacant properties. The app would make it easier for Aussies to inspect properties at a time that suits them, as well as create efficiencies for time-poor property managers.

Says Kul Singh, executive manager of rent, “With one in three Australians currently renting, we wanted to create a platform to encourage positive conversations around the often-challenging rental journey, and inspire innovative solutions to some of the current pain points.”

Lyon has received $60,000 to help bring ShowMeNow to life, while Anna Molinaro from Stockdale and Leggo Blackburn took home $30,000 in second place, which she’ll use to advance her maintenance requests management system. Stefan Deffert from Mypm received $10,000 in third place for his property management app concept.

Says Singh: “The quality of ideas we saw this year were exceptional, which is a testament to the passion and insight of real estate professionals in Australia. We’re excited to see ShowMeNow come to life and help Sophie drive value renters and property managers across Australia.”

The initial ideas were narrowed down to a final five by the team at The five finalists were then invited to an IdeasLab in Melbourne to pitch their ideas to a panel of five expert judges including Samantha McLean of Elite Agent and Nigel Dalton, REA Group chief inventor.

Learn more about The Real Ideas Prize and the winning idea at