Australia’s number one real estate agent review platform RateMyAgent has launched its first consumer-facing brand campaign, ‘Real Reviews That Help You Choose’ developed by independent advertising and design agency SDWM.
The campaign helps sellers feel confident and in control choosing a real estate agent through advice and reviews from other local homeowners.
Counting more than 600,000 verified reviews from homeowners across Australia, the platform gets a review for one in every three properties sold nationwide. More than 34,000 agents use the service.
Says Mark Armstrong, CEO, RateMyAgent: “We’re proud to launch our first consumer brand campaign – it is the right time in RateMyAgent’s growth to really put us on the map with homeowners.
“People already use reviews for daily purchases – it makes sense to do the same for one of life’s biggest financial decisions. ‘Real Reviews That Help You Choose’ is exactly what we offer homeowners and this campaign will help us stand out in a busy media environment.”
Says Elle Bullen, founder, SDWM: “The brief was to capture the true power of local reviews. We illustrated this by bringing reviews into the real world. Powered by people, reviews help the best agents rise to the top – literally – making it easy to find a trusted agent.”
The campaign features radio and digital placements – including YouTube, Facebook, Instagram, and Google Display Network – and will run for three months. Media strategy, planning and buying was undertaken by independent media agency Match & Wood.
Says Chris O’Keefe, managing partner, Match & Wood: “We loved the challenge of working with RateMyAgent from the earliest stages of the campaign through to launch, and we’re excited for consumers to see, hear and interact with the campaign over the next few months.”
RateMyAgent provides reviews, ratings and rankings of real estate agents in Australia. Verified reviews are attached to the respective property listing, ensuring the information provided is unique to the agent and from a genuine seller or buyer.
CEO: Mark Armstrong
COO: Michael Davey
Marketing Consultant: Jonathan Pangu
Online Media Consultant: Francesco Greco
Creative Agency: SDWM
Creative Founder: James Orr
Creative Founder: Elle Bullen
Design Founder: Jake Turnbull
Business Founder: Jarrick Lay
Copywriter: Sebastian Covino
Art Director: Joel Wyatt
Designer: Bella Plush
Project Coordinator: Caterina O’Brien
Production Company: AIRBAG
Media Agency: Match & Wood
Managing Partner: Chris O’Keefe
Managing Partner: Lyndelle O’Keefe
National Communications Director: Michael Wretham
Communications Manager: Lucinda Kitney