Publicis Media makes new appointments to expand trading capabilities including GM Commercial Sam Zadgan

Publicis Media’s investment arm, Publicis Media Exchange (PMX), has announced three key hires made to further drive convergence in trading. The appointments include Sam Zadgan in the new role of General Manager Commercial.

Zadgan was most recently at Dentsu Aegis Network’s Amplifi where he was Head of Commercial Investment and Innovations.

Says PMX Managing Director, Sarah Keith: “Zadgan’s commercial finance background, combined with a mix of publisher and agency experience will be key to expanding Publicis Media’s trading capability – driving our move to a platform-based trading approach across all media.”

Brooke Aniseko has been brought in to head up Publicis Media’ programmatic offering, Precision Media, as Commercial Director of Performance. Aniseko’s most recent role working as an Account Director at Videology ensures that she is perfectly placed to support Publicis Media agency teams to deliver market-best products and service for its clients.

Finally, Xavier Pons has been appointed Business Insights Director, charged with building cross-media benchmarking and measurement to ensure that Publicis Media agencies continue to remain competitive across all channels. Pons joins from Accenture Media Management where he was an Advisory Specialist.

Says Keith: “I am delighted to be able to attract the best talent into our experienced, centralised trading team. Our trading alliances have always been across all media, but now we have the expertise in place to expand a programmatic approach to drive automation, improved targeting and efficiency for our clients.

“We are building on our existing market-first Publicis Screen product, which enables us to plan, buy and post analyse linear television and broadcast video on demand (BVOD). This is the next step towards a new trading environment with cross media analytics underpinning this.

“The future state of media trading will be driven by increased automation and improved audience targeting, driven by personalisation and cross media measurement across all media. We have expanded our PMX trading capability to ensure that our clients can succeed in this environment.”

PMX team from left: Tina Gavros, Sam Zadgan, Sarah Keith, Jodi Fraser, Xavier Pons, Brooke Aniseko