Publicis Groupe appoints Robbie Bempasciuto as managing director to lead Prodigious  

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Publicis Groupe appoints Robbie Bempasciuto as managing director to lead Prodigious  

Publicis Groupe has today announced the appointment of Robbie Bempasciuto to the role of managing director of production and content company, Prodigious.


Bempasciuto has had more than 20 years of international branding and communications experience across Europe, Asia and Australia.

He moves from his current position at production and content company Ugly Duckling Projects where he was a partner, and has been leading creative strategy and change management solutions in creative and production for the past ten years. He has also previously worked at Publicis Groupe’s Saatchi & Saatchi in Sydney, and in Singapore as general manager.

Bempasciuto starts in his new role next month, charged with continuing to drive the craft in production output, innovation in content, and growth for Prodigious to ensure the product remains at the forefront of a culture fuelled by video.

Says Michael Rebelo, ANZ CEO, Publicis Worldwide: “Robbie represents a unique breed of production company leader. He has years of international experience in creativity, coupled with a decade of building and leading a progressive production and content business. I am looking forward to working with Robbie again in this new era where creativity in film and video will be the competitive advantage clients re-embrace.”

Says Bempasciuto: “I’m thrilled to be leading the talented team at Prodigious in Australia, as we look to fuel further growth through creativity, strategy and innovation. We will be focused on enhancing the way we think and make – ensuring that we are the signal, not the noise when it comes to content. I look forward to collaborating with the many brilliant, cross-discipline leaders at Publicis Groupe.”

He replaces Suzie Baker, who has left the business to spend more time with her family and two children. On her departure, Rebelo said: “We say farewell to a wonderful leader and person in Suzie Baker. Over the past four and a half years, Suzie has built a world-class production company from a blank sheet of paper. I would like to thank Suzie for her drive and commitment, always pushing to deliver great work for clients, our agencies and her people.”