Prospa appoints The Royals as new creative agency to help drive next phase of growth

One of Australia’s leading online lenders to small businesses Prospa has appointed The Royals as its strategic and creative agency, following a competitive pitch process.

The Royals will settle in quickly developing pitch work before the end of the year, then focus on helping Prospa grow its small business offering in coming years.

Prospa offers small business loans of up to $300,000, and earlier this year surpassed $2 billion in lending through its financial technology platform supporting growth in the small business economy in Australia and New Zealand.

Says Deborah Kytic, director of marketing at Prospa: “The Royals stood out from the beginning thanks to their enthusiasm and willingness to deep dive into the world of SMEs. Mostly, however, we were impressed with their level of understanding of our business. We’re pleased to be working closely with them to generate new interest in our brand as we seek to grow our business.”

Says Dan Beaumont, managing partner, The Royals: “We’re excited to be partnering with Prospa – we get a huge thrill from working with ambitious Founder/CEOs and their teams. They instinctively get the power of creativity and its positive influence on business and culture. We look forward to working closely with the team at Prospa to help take the business to the next level.”

The appointment follows a number of other key client wins for the agency over the past six months, including Koala, News Limited, MOSH, and Open Universities.