P&O Cruises Australia awards Yoghurt Digital its SEO account after a competitive pitch process

Yoghurt Digital has won P&O Cruises Australia’s SEO account following a competitive pitch.

The win comes at a time of rapid growth for Yoghurt Digital, as the Sydney-based agency continues to build a portfolio of strong long-term clients.

Yoghurt Digital co-founder and SEO director Matthew Forzan said the win highlights Yoghurt’s ability to cut through digital complexity and identify key client needs with an innovative “data over opinions” approach.

Says Forzan: “We couldn’t be happier to be working with P&O Cruises, a brand that shares our ideals of honesty and excellence – plus a great sense of humour. We’re looking forward to helping P&O achieve both their immediate and future digital goals through a strong data-backed strategy.

“Our team has extensive experience working with complex client ecosystems and successfully integrating with agencies of different verticals to deliver results.”

Says Lara Allan, digital marketing manager, P&O Cruises: “After an extensive review, we are delighted to announce that we have partnered with Yoghurt Digital as our SEO agency.

“Together we will be looking at how we can enrich our customers’ experience with content that is entertaining and informative. Our customers are at the heart of everything we do, and we look forward to growing our communications strategy in partnership with Yoghurt.”

Yoghurt will manage the SEO and content for P&O Cruises, including the revamping of current SEO practices and the integration of data-led creative content into organic search strategies.

Late last year, Yoghurt Digital’s SEO accomplishments were nominated in three categories at the SEMrush Search Awards.