Australia has picked up three finalists in the Best Use of Data category, the first shortlist to be announced for the WARC Media Awards 2019.
PHD Media Sydney leads the Australia agency pack with two finalists including Children’s Panadol ‘First Timers’ and Red Rock Deli, PepsiCo ;Taste Space – The Sync to Sales’. The other Australian finalist was AFFINITY for Tourism Central Coast ‘From Couch to Coast’.
There were 20 shortlisted papers in the Best Use of Data category.
Organised annually by WARC, the global authority on advertising and media effectiveness, this international awards scheme recognises communications planning which has made a positive impact on business results and examines the insight, strategy and analytics that power effective media investment.
An international panel of media planning experts, including Nicole Hartnett, senior marketing scientist, Ehrenberg-Bass Institute and Luis Navarrete, head of global search marketing, LEGO Group, is judging this category which rewards the role of data in an effective communications strategy.
The shortlist is made up of a wide variety of sectors, including automotive, food, soft drinks, toiletries and tourism. Asia-Pacific region leads the way with 13 papers, followed by the Americas with four, and EMEA with three.
Shortlisted for the WARC Media Awards 2019, Best Use of Data are:
From Couch to Coast · Central Coast · Tourism Central Coast · AFFINITY · Australia
First Timers · Children’s Panadol · GSK · PHD Media Sydney · Australia
Taste Space – The Sync to Sales · Red Rock Deli · PepsiCo · PHD, PepsiCo · Australia
Closing the online to offline loop with smart use of data · Shell · MediaCom · Malaysia
A moisturizer for those who never stop · Neutrogena · Johnson & Johnson · J3 · Argentina
Using Google Search ads as a real-time news portal · ZEE5 · ZEE Entertainment Enterprise Ltd · Publicis Media, Equinox Digital · India
TV attribution model based on Beeline big data · Beeline · VEON ADV Lab, Havas Media · Russian Federation
Real-Time Infection Alert System · Lifebuoy · Unilever · Mindshare Vietnam · Vietnam
Fighting Fake News in Real Time · Radio-Canada · PHD Montréal · Canada
Digital Window Shopping · Sport Chek · FGL Sports · Touché! · Canada
50 years of Big Mac · McDonald’s Singapore · Hanbaobao Pte Ltd · OMD Singapore · Singapore
Express it, don’t text it · OMO · Unilever · Mindshare Vietnam · Vietnam
Data-proofed social campaign · Booking.com · Mindshare · China
Unicornetto · Cornetto · Unilever · Mindshare Indonesia · Indonesia
Online to offline success · TRESemmé · Unilever · Mindshare Philippines · Philippines
Every Action Counts · Ford · Mindshare Vietnam · Vietnam
Not Just One Creator · Vans · VF Corporation · Starcom, MRY · United States
Uber Legends · Uber · FP7 McCann Dubai · Jordan, United Arab Emirates
Next% – Speed is your currency · Nike · Mindshare China · China
Econometrics optimisation · TalkTalk · m/SIX, The&Partnership · United Kingdom
The WARC Media Awards are a comprehensive set of awards covering four categories: Best Use of Data, Effective Channel Integration, Effective Use of Tech, and Effective Use of Partnerships & Sponsorships. The top winning papers will share a total prize fund of $40,000. Further shortlists will be announced over the next few weeks.
For more information on the WARC Media Awards and the Best Use of Data shortlist view here.