PepsiCo brings the Twisties Museum to life in an immersive AR experience via PHD Media
For the third year in a row, PepsiCo is launching its iconic Twisties Museum campaign in collaboration with PHD. The Museum features consumer-submitted photos of Twisties that resemble real-life objects, with entries competing for weekly cash prizes.
PHD brings a twist to this year’s Museum with an immersive augmented reality (AR) experience in partnership with Snapchat. To celebrate the creativity of the Twisties community, users will make the leap into a lifelike gallery via a Snapchat lens, where they can browse last year’s Twisties Museum winner and find new favorites. This includes bringing Twisties that look like a T-rex, a koala, and even a human heart to life.
Says Xin Na Zeng, brand manager, Twisties: “We’re excited to be partnering with Snapchat and PHD to create our first-ever augmented reality World Lens. Through this partnership, we have been able to bring to life the Twisties Museum and have consumers interact with Twisties in a whole new, fun and creative way.”
Says Laura Cobertera, digital manager, PHD: “By bringing together new platforms and technologies such as AR and Snapchat Lenses, PepsiCo and PHD are once again demonstrating their capacity to delight brand fans in innovative and high-impact activations.”
The campaign is now live.
Client: PepsiCo
Creative Agency: Isobar
Media Agency: PHD Australia
Media: Snapchat
6 Comments
…. for the third year in a row no one will care, use it, or remember it.
This is just a lil fun silly idea, no need to tear it to shreds you big baby! Go home you big baby! big dumb stupid baby! You silly goose baby!
Our job is not to have “lil fun silly ideas”.
This is not an “iconic” campaign.
Isobar: “OMG WE CAN USE SNAPCHAT!”
Client: “But what’s the idea?”
Isobar: “Snapchat!”
Client: “Great! Here’s $50,000.”
Opps, just read it again…looks like it’s PHD’s work. Classic media agency ‘idea’.