nib launches new ‘Reclaim Your Health’ communications campaign via Saatchi & Saatchi
nib, together with Saatchi & Saatchi, has launched its latest communications campaign.
Recently, private health insurance has been in the spotlight with plenty of debate about its role in the Australian health system and its perceived value. This latest campaign celebrates the additional value nib members receive from their health insurance policies by highlighting how nib supports members in not only those big health moments, but in the little ones too.
Says Chris Donald, head of marketing and products, nib: “Our member-centric campaign aims to showcase the range of benefits of having health cover with nib.
“From discounts on everyday items and experiences members can access through nib Rewards, instant access to know just how much you have left to claim for services (with the nib app) or the option for a more comfortable recovery from surgery in your own home, nib is here to support our members.”
The campaign is supported by TV, digital video, digital display, mobile, social, OOH and in-store communications.
Client: nib
Creative Agency: Saatchi & Saatchi Australia
Production Company: Prodigious
Media: IKON
3 Comments
in-house – done or existing within an organisation. without assistance from outside an organisation; internally.
And that’s what happens when you try to do it all in house.
Don’t just blame it on production.
Saatchi and saatchi have lost it. Gone are the days of great work. To change course they’ll need to make some creative changes indeed.