Next installment of Catch campaign via AJF celebrates Christmas with everyday Aussies


Leading Australian online retailer, added another installment in its everyday Aussies campaign via AJF Partnership, launching its biggest ever Christmas campaign celebrating unique names reflecting the range of Christmas products available on Catch.


The campaign is the next installment in the creative platform launched in August featuring everyday Aussies made famous with the product names they’ve bought on Catch.

Getting into the Christmas spirit, the new creative stars Keanu’s Wreaths, Ringo’s Star, Michael’s Cane and Steve’s Carols.

Says Ryan Gracie, chief marketing officer, Catch: “From toys to tech, special gifts, decorations, Christmas day preparations, and more, our new campaign not only demonstrates the range of products available on Catch, but also demonstrates the passion everyday Australians have for Christmas and how they can find anything they want and everything they need for Christmas at”

Says Josh Stephens. executive creative director, AJF Partnership: “Christmas is a fun, joyous time and we wanted to reflect this in the campaign. This latest installment introduces us to Keanu’s Wreaths, Ringo’s Star, Michael’s Cane and Steve’s Carols and continues to add to the growing list of everyday Aussies who find great stuff at Catch.”

Launching this week, the campaign is running across TV, radio, out of home, social, YouTube and other digital channels.

Client: Catch
Chief Marketing Officer: Ryan Gracie
Head of Advertising & Communications: Natasha Aaron
Marketing Campaign Specialist: Carla Mazzeo

Creative Agency: AJF
Executive Creative Director: Joshua Stephens
Creative Director: George Freckleton
Senior Copywriter: Nick Weller
Art Director: Rhyen Ellis
Client Partner: Bryce Coombe
Senior Account Manager: Lucy Bell
Head of Film Production: Roz Ruwhiu
Editor: Tim Egan
Sound: David Gaylard
Head of Studio Production: Paul Davis
Retouching: Drew Smith

Production Company: The Producers
Producer: Noelle Jones
Director: Jesse James McElroy
Stills Photographer: Jesse Smith

Media Agency: Hearts & Science
Managing Director: Richard Smith
Managing Partner: Gerard Max
Planner: Elloise Wilson
Senior Investment Manager: Debbie Light
Senior Strategist: Debbie Moxon