News Corp Australia is continuing its long-standing support of National Reconciliation Week, with a two-week advertising campaign, created by Gilimbaa Creative Agency, across 16 print metropolitan and regional mastheads.
For two weeks, digital ads, half page and medium strip print ads in News Corp Australia’s 16 metro and regional newspapers will promote this year’s National Reconciliation Week theme – “Grounded in Truth, Walk Together in Courage” – in addition to being supported through editorial. Foxtel programming will also air Reconciliation Australia’s 30 sec CSA.
Reconciliation Australia CEO, Karen Mundine says Australians from all backgrounds are being asked to ‘walk together with courage’, as they contribute to building stronger relationships based on historical acceptance.
Says Mundine: “Reconciliation is ultimately about relationships, and like all good relationships, the one between Aboriginal and Torres Strait Islander peoples and other Australians must be grounded in truth.
“Truth telling is not about making anyone feel guilty or shameful, but about addressing past injustices and serving as an “end-point to a history of wrongdoing”, allowing for healing and relationships to strengthen.
“Whether you’re engaging in challenging conversations or unlearning and relearning what you know, this journey does require all of us to walk together with courage.”
Says Penny Fowler, News Corp Australia’s community ambassador and Reconciliation Working Group chair: “We are proud to support Reconciliation Australia and National Reconciliation Week in an effort to build a better Australia for Aboriginal and Torres Strait Islander peoples and all Australians.
“At News, we believe Reconciliation is not primarily the business of corporations or even governments, it’s everybody’s business.
“This year’s theme highlights the importance of continuing our open and honest discussion of Indigenous issues. The courage it takes to face the truth and make a change should always be encouraged.”
News Corp Australia is committed to building sustainable relationships between Indigenous and non-Indigenous Australians, by connecting Australians and breaking down barriers. Each year, the media network draws the nation’s attention to National Reconciliation Week events across the country from Parliament House in Canberra to the Recognition Day concert at TAFE’s Cairns campus.
In addition to supporting National Reconciliation Week, News Corp Australia’s advocacy on behalf of Indigenous Australians extends to an Innovate Reconciliation Action Plan, reflected throughout external and internal operations.For more information about National Reconciliation Week, please visit www.reconciliation.org.au. And for more information about News Corp Australia’s Reconciliation Action Plan, please visit https://www.newscorpaustralia.com/reconciliation/.