Multi-award-winning Edu Pou joins We Are Social in the role of executive creative director

Socially-led creative agency We Are Social has hired Edu Pou, international multi-award-winning creative leader, as its new executive creative director.

Pou joins We Are Social after leading some of the world’s most creative campaigns at top advertising, innovation and entertainment agencies including Wieden+Kennedy, Crispin Porter Bogusky, The Barbarian Group, and Here Be Dragons.

Pou has worked with brands such as Nike, Audi, Heineken, Coca-Cola, and Electronic Arts, always finding new, innovative ways to solve their business problems, thanks to visionary ideas spanning from traditional ATL to fully interactive VR and AR experiences.

Some of his most notable work includes the Etihad Airways’ 360-degree virtual reality film ‘Reimagine’, starring Nicole Kidman, and more recently the Cannes Lion Gold winning series ‘Dispatch’ by Edward Robles, which premiered at the Venice Film Festival 2017 and was selected at Sundance 2018.

In his 20-year career, Pou has won over 100 awards at major international shows, including One Show, CLIO, New York Festivals, Effies, and Cannes Lions, including a Cannes Grand Prix. He has also served on the jury of the most prestigious advertising award shows around the world and spoken at leading industry conferences.

Pou will be leading the development of We Are Social’s creative vision, working with a team of editors, copywriters, art directors, videographers, photographers and designers, delivering groundbreaking social-first ideas for clients like Netflix, Samsung, Activision, NRL, and many others.

Pou joins the 50-strong Australian team to work alongside We Are Social’s managing director, Suzie Shaw, and recently appointed head of strategy, Gerry Cyron. His appointment completes the new strongest-ever leadership team line up.

Says Shaw: “Edu really is a world-class creative leader with an incredible track record. This is the beginning of We Are Social’s most exciting chapter so far in Australia and I can’t wait to see what we can do with Edu at the creative helm.”

Says Pou: “Creativity reigns in social. It’s a democratic and expressive playground where everyone’s invited. We see it around the world every day, every minute, every second. It’s fast and exciting, and there’s obviously room for brands. They just need to embrace the dynamic and fertile nature of social, instead of treating it as a mere additional channel for their ads. That’s why brands with a soul thrive in social. That’s also why I’m so excited about joining We Are Social, and Suzie’s team in particular. Nobody’s better equipped to partner with good brands to create genuine connections with their audience.”