MullenLowe Group launches ‘MatchM8’ to celebrate Valentine’s Day
February 13 2020, 9:28 am | | 12 Comments
In honour of the most romantic day of the year, MullenLowe Group, with its iconic octopus logo, has launched ‘MatchM8’, a ‘multi-sensory’ online quiz that encourages users to go about their matchmaking a little differently.
Using revolutionary OctopAI technology, the quiz will ask players to input ‘artificial’ data such as ‘fingerprint scans’ as well as answer audio, visual and interactive questions to reveal their ‘Love Report’, which includes a colour profile, a personalised love poem, tailored playlist, and their perfect ‘love matches’.
MatchM8 is open to the public and will run online until Friday 28th February.
How to play:
• Go to http://MLGmatchM8.com/
• Answer questions about yourself to reveal your personalised ‘Love Report’
• Share your ‘Love Report’ on social media using #MLGMatchM8
12 Comments
Hey everyone please do the quiz. It’s really fun. You get a….colour profile and a poem (haiku or acrostic) plus a playlist and other super cool stuff. And it’s FREE!!! All you have to do is give us some little tidbits of info, your fingerprint, retina scan, blood and stool samples, your musk in the form of a vial of sweat, plus a few harmless cookies, trojans, access to your front and back cameras, yadda yadda, it’s fun come on!
Oh yeah, that iconic octopus logo that everyone knows.
BUT WHY!?!?
Honestly, this is one of the best campaigns I’ve seen for a well. Setting the bar incredibly high…
Good job all round.
YAY!
Get knack-all from the Valentines day proactive brainstorm. Make it anyway.
Enter in your credit card details too for surprise bonus features!
Leaving aside the work just for a minute, why oh why did whoever put this release together feel the need to mention the octopus logo (which literally no-one outside of ML would recognise) in the first line?
Wow, they are scraping the seabed if they are PRing this….fires floods viruses….Lets talk about Valentines Day
I love seafood
Don’t think it’s from oz. Don’t think they’d PR this.
This is so shit…. why?
Desperate just like the agency.