More brands pledge 30 sec ads for Lifeline’s ’30 Seconds to Save a Life’ campaign via Thinkerbell


Lifeline’s campaign “You’ve Got 30 Seconds to Save a Life”, via Thinkerbell, continues to gain support from corporate Australia with more brands coming on-board to donate 30 second media placements and financial support to help Australia’s leading suicide prevention service fill a $5 million fundraising gap.


Australian household brands such as Chemist Warehouse, Budget Direct, and Kimberly Clark, have this week joined media and technology companies including TikTok, Channel 7, Channel 9, The Guardian, Spotify, ARN, Nova Radio, Nine Radio and Bauer all pledging 30 second units of support or providing a monetary donation. These organisations join Lifeline’s National Partner, Woolworths and foundation brands such as Uncle Tobys, Bunnings, Officeworks, Old El Paso and Haagen-Dazs. Westpac has extended its support to Lifeline with St George Bank, Bank of Melbourne and Bank SA also donating prime time placements.

Says Jonothan Kerr, CMO of Budget Direct: “We are proud to donate a chunk of our prime media space to support Lifeline, an organisation that needs Australia’s support right now, more than ever. When we heard Lifeline is now receiving a call for help every 30 seconds, we immediately decided to step up and help Lifeline raise vital funds to keep the lines of connection open.”

Says Mario Tascone, director at Chemist Warehouse: “Lifeline is such an important organisation, especially during these uncertain times. As soon as we heard about the ’30 Seconds To Save A Life’ campaign, we wanted to jump onboard to support and we hope that the airtime we’ve donated, will help Lifeline reach their fundraising target.”

Says John Brogden, chairman of Lifeline: “We’ve been overwhelmed by the need for our service following the bushfires and coronavirus, but equally we’ve been overwhelmed by the support we’ve received from Corporate Australia.  It’s wonderful to see large organisations coming onboard to help their fellow Australians, during these challenging times.

“Thanks to support we’ve received from Corporate Australia, our 30 Seconds to Save a Life campaign, has been a feature on our TV screens, and heard on the radio every night. This is the kind of exposure Lifeline needs to raise the funds we need ensure we can answer every call for help. We hope to see it continue with more businesses jumping on board.”

The campaign is still open and looking for further support from corporate Australia to help Lifeline reach its target of raising $5million. If your organisation is interested in donating some 30 second placements to Lifeline to help the organisation answer a call for help every 30 seconds, please contact

To donate to Lifeline, visit:

Lifeline is Australia’s leading suicide prevention service, operating the 13 11 14 telephone line within 40 centres around the nation. The service expects to respond to over one million requests for support this year, creating an average of 120 safety plans to keep a person experiencing suicidal ideation safe every day.

If you, or someone you know, are in need of support, call Lifeline to speak to a Volunteer Crisis Supporter on 13 11 14 (24 hours/7days) or send a text to 0477 13 11 14 (6pm – midnight AEST every night)

Client: Lifeline Australia
Creative, PR & Media Agency: Thinkerbell
Production Company: Heckler