Mediahub bolsters digital offering with hire of Gerry Bowness as head of digital, Sydney

Mediahub Sydney has appointed Gerry Bowness as head of digital, Sydney.

Most recently, Bowness was responsible for driving digital evolution at Publicis Australia, Europe and the Middle East. This included crafting digital strategy for tier one clients including Marriott and Samsung. He was responsible for leading innovation in the fields of Programmatic, Search and Social and helping brands navigate through the increasingly complex data and tech landscape.

With his specialist skillset across all digital disciplines, Gerry has the ideal background to evolve and further grow the digital strategic offering of Mediahub.

Says Andrew Livingston, managing director, Mediahub Australia: “With over half of our clients’ budgets being directed into addressable channels, bolstering our leadership in this area is key to support to our business model, particularly as we begin to prepare for what a cookie-less future may bring. Having Gerry on-board will help us keep our digital offering future focussed and hyper-relevant for all of our clients.”

Says Bowness: “Mediahub is a smart, forward thinking agency, with an incredible proposition around generating their clients an unfair share of attention, something that appealed to me. Their challenger mentality and desire to deliver a cutting edge and future proofed digital product, made my decision to join the team a no-brainer.”

Bowness starts at Mediahub with immediate effect.