McDonald’s builds on ‘Together & Lovin’ It’ brand platform with ‘Nuggies’ via DDB Sydney

McDonald’s has combined two icons to create Nuggies via DDB Sydney, in the next chapter of the ‘Together & Lovin’ It’ brand platform.

To close out the brand’s winter campaign, and in collaboration with Creator Studios, DDB Sydney and Macca’s designed and launched the new comfort staples with a teaser campaign across Instagram, Facebook, and TikTok.

Last week, Macca’s fans were directed to the official Nuggies website for the chance to win a free pair of the limited edition Nuggies, the colour and texture of which replicates McDonald’s iconic Chicken McNuggets.

Each pair will be snugly delivered in a large-scale Macca’s sauce tub, perfectly replicating the real thing, across three colourways inspired by classic sauce flavours: Sweet & Sour, Aioli, and Spicy Mayo.

Says Liz Whitbread, senior brand manager, McDonald’s: “From the colour and texture to the sauce tub they’re delivered in – the entire Nuggies experience combines two iconic Aussie favourites.

“More than 10,000 Macca’s fans signed up on the day to win a pair. We can’t wait for the lucky winners to try on their new staple for a comfy night in.”

Says Matt Chandler, executive creative director, DDB Sydney: “This is the kind of idea that was just meant to be. And it’s one that has been a real labour of love for the whole team.”

Client: McDonald’s Australia
Creative agency: DDB Sydney
PR agency: Mango Communications
Production: Creator Global
Motion/Stills: helium.film