James Collier has been promoted to chief data officer at M&C Saatchi Group AUNZ, a newly created role focussed on consolidating and expanding the Group’s data and analytics capability and building a marketing sciences practice to support the business’ long-term growth strategy.
Collier brings a unique blend of experience to the role including a career spent championing data driven strategy, a bias towards measurable action and a deep obsession with quantifying the impact of marketing on both the bottom line and the customer.
Says Collier: “I’m thrilled to be stepping up and taking broader ownership of data and analytics across the Group. Justin’s vision and long-term commitment to reshape marketing has established an opportunity to break new ground. Central to our shared ambition will be the unique union of creativity and quantification, an alchemy of art and science designed to support the quantified CMO and magnify the impact of brilliant creative work.”
Collier will retain his current role of partner and head of performance at Bohemia Group, with his new position expanding his responsibilities beyond media to support all group agencies.
Says Justin Graham, group CEO at M&C Saatchi AUNZ: “James’ appointment brings a strategic edge to the M&C Saatchi Group – having already demonstrated his ability to blend business and customer analytics with provocative thinking like no other, i’m excited to see what the future holds for him as our new CDO.”