Mattress company Sealy appoints OMD Brisbane to handle media strategy, planning and buying

OMD Brisbane has today announced its appointment as media agency to Sealy. Sealy is an iconic Australian brand, with its Australian made, innovative mattress range setting it apart from its competitors.

OMD Brisbane will be responsible for all media strategy, planning and buying for Sealy. The appointment coincides with the relaunch of the Sealy brand, with the positioning of their innovative products as “It’s clearly a Sealy”.

Says Ann Strini, senior brand manager for Sealy: “The OMD team have shown undeniable passion and knowledge of our brand. It’s a significant time for Sealy with our brand relaunch, so we are delighted to be working with such a capable and committed team.”

Says Kenny Stewart, group managing director, OMD Brisbane: “We are thrilled to be partnering with Sealy and it’s great to be on board to drive the new brand relaunch. We look forward to working with them, to herald the next era of their brand and deliver business growth.”